by Oresti Patricios (@orestaki) The last time I was affected deeply by a Coronation ad was in 2012, with the true story of Lawrence Anthony, “the elephant whisperer”. The new ad, from Net#work BBDO, sticks with the powerful message of “Trust is Earned”, as well as with using a remarkable but true narrative to demonstrate the power of trust — the story of Dr Albert-André Nast, a doctor in the French village of Chelles.
Category archives: #AdChamps, #AdOfTheWeek & #AdOfTheYear
Ad of the Week: #RainyDay savings
by Oresti Patricios (@orestaki) It’s great to see banks showing people how to save instead of how to spend. This week, we look at how Nedbank, together with Joe Public, recently came up with an arresting way of getting people to think about saving through its “Make saving for a #RainyDay happen” billboard.
Ad of the Week: Rescue me
by Oresti Patricios (@orestaki) Most ad agencies adopt causes, but I’d like to single out Ogilvy Cape Town for its support of the National Sea Rescue Institute (NSRI) and the stellar print campaign that not only publicises what the NSRI does but makes a very clear call to action.
Ad of the Week: Celebrate the Rainbow Nation with a…
by Oresti Patricios (@orestaki) It’s not the first time I’ve found a Coca-Cola campaign by FCB Johannesburg that’s stood out as my ‘best of the week’ — after all, it’s a brand that is made or broken by its image and brand identity. This time, it was the Coca-Cola Rainbow Nation experience in Jozi, part of the buildup to the Freedom Day celebrations, marking 20 years of democracy in South Africa, on 27 April 2014.
Ad of the Week: Meet your match — a matter of taste
by Oresti Patricios. This very classy campaign from Johnny Walker caught my eye. It’s a brand that has a lot of traction, and we’ve looked at the “Keep Walking” campaign before, but this felt like a case of getting back to basics and really getting customers to look at the product in a new way.
Ad of the Week: Imagine if banking were fun
by Oresti Patricios (@orestaki) Banking is hardly something I get excited about, let alone consider ‘fun’. The latest campaign from Standard Bank starts out feeling a little like those ‘Maths is Fun’ or ‘Reading is Fun’ books we used to get at primary school. Except it actually works.
Ad of the Week: Pranking the Audience
by Oresti Patricios (@orestaki) Sometimes being a junior creative in an ad agency can be less about being creative and more about being, well, junior — learning the ropes, and doing useful but boring stuff. Like fetching coffee for the Art Director. So it’s really cool when junior ad people can get an opportunity to spread their creative wings. The Cannes Young Lions does this by pitting young creatives (under 28 years of age) against each other with an annual competition that gives contestants just 48 hours to conceive and produce an ad for a mystery topic.
Ad of the Week: An epic ride for Tracker
by Oresti Patricios (@orestaki) Tracker, the stolen-vehicle tracking company, has decided to get involved in cycling, and there appears to be sound thinking behind this “Ride Free” sponsorship programme that takes an holistic approach, not just focusing on the ‘stars’ of the sport but also on the general public and newcomers.
Ad of the Week: Rocking the Red Bull brand
by Oresti Patricios (@orestaki) Today, instead of looking at a specific ad, I’m going to talk about the benefits of being a brand that gets how to connect with people, looking at how the Red Bull brand gets ‘wiiiings’, thanks to its creative campaigns.
Ad of the Week: Experience Exclusive Books’ theatre of the mind
by Oresti Patricios (@orestaki) Exclusive Books plays with the word “Experience” in its latest radio ad campaign, produced by Net#work BBDO under the creative direction of Jenny Glover and Brent Singer, with copywriting by Jarred Osmond and Greig Watt. Thanks to a masterful voice performance, the ad takes listeners on a journey into the ‘theatre of the mind’.