Ad of the Week: Making dreams come true

by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.

Ad of the Week: A reality show with a difference #KeYona

by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.

Heroes & Zeros: MTN & Nedbank — best & worst ads of the week

Andy Rice (@ricecommaandy) talks about his best ad of the week — MTN’s “Duck Egg” TVC — and Jenny Crwys-Williams (@jcwLIFE) discusses her worst ad of the week — Nedbank’s cover-wrap advertorial for Business Day — during The Ad Feature on Talk Radio 702.

Ad of the Week: #RainyDay savings

by Oresti Patricios (@orestaki) It’s great to see banks showing people how to save instead of how to spend. This week, we look at how Nedbank, together with Joe Public, recently came up with an arresting way of getting people to think about saving through its “Make saving for a #RainyDay happen” billboard.

Capitec’s 6 P’s of marketing

Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.

The silence on COP17 and its unintended lesson for South Africans

South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him.

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