by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
Tag archives: by Mark Eardley
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Private labels grab 21% of SA retail
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Black Friday in-store sales drop
by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Back2Basics: B2B revenue marketing — trick or treat?
by Mark Eardley. It’s a treat — a rare one. And there’s a chance to get a R7 500 report on it free.
Market Research Wrap: The Netflix effect on the battle for eyeballs
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.
B2B Customer Centricity: Measuring centric-approach performance
by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
Back2Basics: True importance of value-based pricing
by Mark Eardley. Flying blind on pricing always has two ugly consequences: sales are lost to fractionally cheaper competitors or deals get done at miniscule margins.
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
B2B Customer Centricity: Why it’s vital for needs-based segmentation
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.