Dude, just move me… and I’ll buy

by Gau Narayanan. Ok, so I’ve slightly, embellished the great Dan Wieden’s quote; I hope he won’t mind. The purpose of this piece is to support his belief of how communications function by looking at what kind of work works before I try and explain why it does and the implications for marketers and agencies.

If we ever want to look at the kind of work that delivers for business, we must start with that of Peter Field, the preeminent econometrician. Through his work for the Institute of Practitioners in Advertising (IPA), the most-rigorous effectiveness body in the world, he has examined the link between creativity and effectiveness. These findings have also been built on by empirical studies by research companies including Brain Juicer and Kantar Millward Brown, and they all draw similar conclusions. His seminal work fuses The Gunn Report database of creatively awarded campaigns with the IPA Effectiveness Databank, with the goal here of determining the link between creativity and effectiveness.

Key observations

His report has a few, key observations:

  • Creatively awarded campaigns achieve greater effectiveness levels with much greater certainty than the non-awarded campaigns: they are more reliable investments.
  • The greater the level of creativity (ie the more major creative awards a campaign wins), the greater the level of effectiveness
  • Creatively awarded campaigns are 11 times more efficient than non-awarded ones in terms of the level of market share growth they drive per point of ESOV.

01 Awarded vs non-awarded

  • The link between creativity and effectiveness appears to be driven by an ‘emotional’ approach which in turn drives buzz, which drives sales and profits.

02 Communication model

  • And these emotionally based, creatively awarded campaigns also achieve success across greater numbers of business metrics beyond share growth.

03 Rational vs emotional campaigns

So it seems the effectiveness data shows that Wieden was right — work that moves people also moves product.

But why?

To answer this, we need to leave the world of advertising and enter the world of neuroscience. Research and clinical trials by neuroscientist, Antonio Damasio, published in his book Descartes’ Error, helps us better understand how we make decisions.

For centuries, we’ve believed in the concept of homo economicus or rational man. Led by the great thinkers such as Plato, Descartes and others, we have always believed in the power of rational decision-making. However, research by Damasio shows this isn’t the case.

To prove this, he talks about the case of Elliot, a regular white-collar worker who is successful, happy, with above-average IQ. Unfortunately, he developed a tumour which destroyed part of his brain in the limbic system, and Damasio noticed two very important consequences of losing this part. The first was that he lost his emotional capabilities — Elliot couldn’t feel — no happiness, no sadness, no joy and no anxiety. What was really fascinating is that he also lost something else which was supposedly rational: the ability to make even the smallest decision. This was observed in a simple exchange between Elliot and his doctor. When given two choices for his next appointment, he began to weigh up the pros and cons of each choice but couldn’t make his mind up; the rational aspect was perfect but the decision-making was gone.

Emotional centre flips decision switch

From this and other tests, Damasio surmised that it was actually the emotional centre that flips the decision switch. Essentially, emotion helps you decide and move quickly, without all the effort that processes complex stimuli. Analysis informs decision but, when it comes to actually making the decision, we choose what feels right. This is how we navigate the world — the supermarket, the car dealerships, the mall or the mobile phone shop — making very quick, unconscious decisions, governed by our emotional decision-making limbic system.

We’ve seen that emotions help us decide and communications that appeal to our emotions deliver greater business results, so what does it mean for the work we deliver with and for our clients?

I’d argue that the work needs to be simple, memorable, (crucially) branded, and believable for the brand and, given the above, this needs to be wrapped in an emotional story. If we drive reach across platforms and achieve a critical mass, and if (and only if) this story is well-told and worth sharing, it will be shared and talked about, across platforms, more so today than ever before. This in turns drives fame for brands, and ultimately, sales.

Utterly memorable

This is true for all the work we’ve see at Cannes. Whether it’s Guinness Surfer, Cadbury’s Gorilla, Dumb Ways to Die, or this year’s Fearless Girl, Meet the Superhumans, Van Gogh Bnb, or Meet Graham, to name a few, they all subscribe to the ‘theory’ above; they all have very few rational reasons to believe but are utterly memorable, because they move people to feel and buy. As a result, they drive salience at scale and drive business performance.

If you’re still sceptical and need a final data point, then look at the IPA Grand Prix-winning Effectiveness 2012 case study for John Lewis in the UK, entitled “Making the nation cry and buy” [3.3MB pdf]. The title says it all, and the results are impressive. John Lewis turned to emotional advertising to win a place in the hearts of British consumers, which helped the company earn £1 074m of incremental sales and £261m of incremental profit in just over two years. And this success and approach is continuing across multiple platforms.

So, when developing your next brief, remember the importance of emotion, the need to move people and today’s complex world: keep things simple, branded and memorable.

 

Gau NarayananGautham “Gau” Narayanan is regional director at BBDO Africa and managing director of Net#work BBDO. He joined Net#work BBDO at the end of 2014 after 13 years at AMV BBDO London, and has helped the BBDO agencies across Africa land several new business wins, focuses on talent development across the four BBDO offices and runs BBDO’s regional accounts.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

#Loeries2017: What was Tipi going to say, mara?

by Thabang Manyelo (@tipidang) Since that monumental moment took place at the Durban ICC a few nights ago, where I, Thabang “Tipi” Manyelo, was awarded one of the highly coveted Loeries “Young Creative of the Year” awards, two things have happened repeatedly.

The first is that my body keeps reminding and reprimanding me for celebrating as if there’s no tomorrow. Because there was a tomorrow. And that was Tuesday morning. In an office back in Johannesburg, where confetti and tequila had been replaced with reverts and client changes. With every cramp, twinge and throb in my temples, my body said, “Wa Phapha!” [You’re forward! What were you doing?]

Share a thought with the room

The second — and the more surprising thing (to me, anyway) — is that a creative or another member of our industry has been waiting until I have a moment to myself, then slyly pulling me to the side and asking, “So what were you going to say if they had let you speak?” By this, they’re referring to the moments after receiving the award, when I found myself compelled to grab the Loeries microphone and share a thought with the room.

The #WWTS (“What Would Tipi Say”) requests haven’t ended there: WhatsApps, iMessages, Twitter DMs and even the odd LinkedIn request have engulfed my phone to get to the bottom of this industry mystery. So, when MarkLives reached out to me about the matter, I saw it as a timely aid and finally I have a voice and a chance to say my piece. I won’t try to embellish or sweeten the words but rather, word for word, try to recite a speech I have been preparing to share for the past three years (every year before this when I had hoped to win).

“The industry does not need another Grant Sithole.” I would have said. “The industry does not need another Jonathan Deeb, Ahmed Tilly, Suhana Gordhan, Neo Mashigo, Sbu Sitole, Jenny Glover or even another Brett Morris,” I would have rambled on.

“The game now needs you”

“If you’re a student, an intern or what they call a ‘Junior’ creative, do not waste your time and the industry’s time trying to be these people. Their time has passed. The game now needs you. Whoever you are. A young creative to come in and change things! That’s what this award is about.”

I would then have ended off with the ‘mic-drop’ worthy sentence: “Ever since I got into the industry, I have always tried to be Tipi. And now look at Tipidang, age 26, Young Creative. I’m just saying…”

I feel strongly about this sentiment and pray that the future of this industry learns from the past — not to replicate it but, rather, to transform it and transcend to greater heights.

 

Thabang ManyeloThabang “Tipi” Manyelo (@tipidang) is one of two winners of the 2017 Loeries Young Creative Award, which recognises the creative performance of individuals aged 27 or younger and includes a prize of R60 000 for each winner. A copywriter at FCB Africa, Tipi is a natural-born storyteller.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Media Future: Nokia’s back in town

by Arthur Goldstuck (@art2gee) If ever there was an unforgettable name in technology, it was Nokia. Now the phone brand is back, and hoping the good memories will restore a proud name.

It is rare for a standard Android phone to make headlines. But then, it’s even rarer for a near-abandoned brand to return to worldwide adulation. When the brand name is Nokia, however, it should be no surprise that its comeback is given the reception of a mythical hero returned from the battlefield. It’s hard to believe that it is only 18 months since Microsoft released the last of the Nokia Lumia phones running the Windows operating system.

The Lumia 650, launched in February 2016, turned out to be the epitaph for Nokia’s Windows era. Just three months later, Microsoft announced it was selling the Nokia feature phone business and the rights to the Nokia brand to Chinese device manufacturer, Foxconn, and a new Finnish company called HMD Global. The selling price of US$350m made a mockery of the US$7.6bn Microsoft had paid to acquire Nokia in 2014. However, the Finnish credentials of the brand’s new stewards, and the fact that it was run by Nokia veterans, gave loyal fans hope.

A new hope

It may not be a Star Wars saga, but the new episode in Nokia’s history could well be termed A New Hope. The series officially opened in South Africa in June 2017, presided over by HMD Global’s CEO, Arto Nummela, and its president, Florian Seiche.

It was an emotional event for former Nokia country manager Shaun Durandt, now HMD general manager for southern Africa, and former marketing head Patrick Henchie, now HMD product head for sub-Saharan Africa. The latter spoke passionately about how “Nokia has always been about democratising technology”.

“You trusted that Nokia, that durability,” he said. “It didn’t matter what price you paid for the device; you were proud to walk around with that Nokia.”

HMD announced that the Nokia 5 would be available in South Africa by mid-July, and the Nokia 6 a fortnight later. The entry-level smartphone, the Nokia 3, arrived in the first week of June, while the “reimagined” 3310 feature phone was available in limited numbers that month.

One massive differentiator

The smartphones all have one massive differentiator over almost any other phone widely available in South Africa: it runs the pure form of Google’s Android operating system (OS), as opposed to most other brands imposing their own “skins” on the OS. These skins usually come with a wide range of apps, widgets and adaptations that combine into what is known as bloatware: arbitrary software that unnecessarily uses up storage space on the phone and slows it down.

“What is common throughout all our devices? They’re made for everyday life,” said Nummela in an interview after the launch. “The phone market has moved on, and you can’t do today what you did then. We are keeping everything as simple as possible.

“When you have such a massive software-build on top of what Google has built, it erodes the longer you use it. Then you have severe ageing issues and performance is completely different from day one-to-nine months later. We are trying to fix that issue with Google and [processor manufacturer] Qualcomm, so that your performance will stay constant.”

Nummela made a startling commitment: that the phone OS would be upgraded every time Android was upgraded, for at least the first two years of any of the new phones’ lives. Until recently, only Apple guaranteed that new OS releases would be compatible with old iPhones. It has now limited that backward compatibility, even as brands such as Samsung introduce OS upgrades to current phones.

“Commiting to a promise”

“We are committing to a promise that, every time Google does an update between OS releases, we will provide those to consumers. Google releases security updates whenever there are anti-virus updates — we will do those monthly.

Then there are feature updates, being the OS updates, which occur annually: “We will also do new releases with any new functionality that is available for the phone. Regardless of the price point, all consumers will get those updates.”

The one limitation is that, when OS updates require hardware changes for some features to work, those features will not be available for previous models. But Nokia guarantees nothing will be left out of current hardware releases.

“When you buy the device, the starting point is the very latest OS. It’s a service promise that your phone will always be fresh.”

Nokia heritage

He was adamant that this did not make Nokia devices mere Google phones. The Nokia heritage, he said, was a key aspect of the phone. “We are focusing on those things that make a phone better: battery life, and reliability.”

The point was reiterated by Florian Seiche, who cut his teeth in the industry as co-founder of HTC’s smartphone business: “What consumers are looking for all ties in to the original Nokia brand promise of ease of use and reliability. In the past this meant something, so we try to listen to what Nokia represented to consumers.”

But is customer loyalty enough? There’s more, Seiche pointed out.

“The market has changed a lot and it is a very-mature smartphone market, and many brands have had bold plans, investing and then disappearing, because the market is dynamic and changing. The advantage of Nokia over those is that we’ve been in this business for so long, building up relationships with channel partners, that they associate that trust with us. We also don’t have to invest so much in awareness, so we can focus on conversion and highlighting what is new.”

Will we see a sequel in which the likes of the Apple and Samsung empires strike back? As far as die-hard Nokia fans are concerned, it won’t matter. They have already fast-forwarded to the return of the phone world’s Jedi.

Nokia 3310 (2017 edition) technical specifications

  • System: Dual band 900/1800 MHz
  • Available in dual SIM variants (microSIM)
  • Software platform: Nokia Series 30+
  • Dimensions: 115.6 x 51.0 x 12.8mm
  • Weight: 79.6 g (including battery)
  • Display: 2.4’’ curved window colour QVGA (240*320)
  • Connectivity: micro USB, 3.5mm AV connector, Bluetooth 3.0 with SLAM
  • Camera: 2Mpxl camera with LED flash
  • MicroSD card support up to 32GB
  • LED torchlight
  • Standby time: up to 31 days
  • Talk time: up to 22.1 hours
  • MP3 playback up to 51 hours
  • FM radio playback up to 39 hours
  • R699-R749

Nokia 3 technical specifications

  • Available in single SIM variant
  • OS: Android Nougat
  • CPU: MTK 6737, Quad-core 1.3Ghz
  • RAM: 2 GB LPPDDR 3
  • Storage: 16 GB internal user memory with MicroSD card slot (support up to 128 GB support)
  • Form factor: Touch monoblock with capacitive system keys
  • Display: 5.0” IPS LCD HD (1280 x 720, 16:9), sculpted Corning® Gorilla® Glass, Polariser, 450 nits
  • Camera: Primary camera: 8MP AF, 1.12um, f/2, flash, Front facing camera: 8MP AF, 1.12um, f/2, FOV 84˚ display flash
  • Connectivity & Sensors: Wi-Fi 802.11 a/b/g/n, BT 4.2, GPS/AGPS, FM/RDS, NFC, Ambient light sensor, Proximity sensor, Accelerometer (G-sensor), E-compass, Gyroscope, Micro USB (USB 2.0), OTG, 3.5mm ADJ
  • Battery: Integrated 2630 mAh battery[iv]
  • Audio: Single speaker
  • Dimensions: 143.4 x 71.4 x 8.48 mm (camera bump: 8.68mm)
  • EMEA Networks: GSM: 850/900/1800/1900 WCDMA: Band 1, 2, 5, 8 LTE: Band 1, 3, 5, 7, 8, 20, 28, 38, 40
  • Network speed: LTE Cat. 4, 150Mbps DL/50Mbps UL
  • Price: R2 199

 

Arthur GoldstuckArthur Goldstuck (@art2gee) heads up World Wide Worx and is editor-in-chief of Gadget, the magazine of personal technology. He is a consulting editor to MarkLives.com and our media tech columnist. This article has been republished from Gadget.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Ad of the Week: Mandevu flips haircare paradigm

by Oresti Patricios (@orestaki) Creative Y&R Nairobi and Y&R Cape Town have created an arresting campaign for a specialist grooming product in a market that’s growing faster than human facial hair.

Mandevu Beard Care campaign by Y&R
Click to enlarge

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” That timeless piece of wisdom comes from the novelist, essayist and all round genius, Marcel Proust, and has never been more relevant. We live in a world where there is so much information available all of the time that it is easy to become jaded. Even more so in the creative industries, where arresting information becomes incredibly difficult. How do advertisers get audiences to see the world anew, or to even get people to take notice of branded messages?

Pinterest icon View all the Ads of the Week at a glance on our #AdoftheWeek Pinterest board!
YouTube icon Watch our 2017 #AdoftheWeek playlist on YouTube

Creative Y&R Nairobi and Y&R Cape Town have come up with a remarkable campaign for Kenyan brand, Mandevu Beard Care, that is arresting and disruptive. A print campaign, the bold, striking and inverted visuals used for this grooming product really make you look at things differently.

The brand promise behind Mandevu Beard Care is that “every man should be able to find and use only the highest quality products for his beard. Each product we produce is distinctively made with the man in mind.” This grooming product only uses “100% natural ingredients that are essential for maintaining a healthy, soft, conditioned and hydrated beard”.

Four iterations

The campaign comprises four iterations, each showing one arresting picture in a full page ad or poster format. What is most-eye-catching about the pictures is the way in which they have been treated: using graphics manipulation software (something like the ubiquitous Adobe Photoshop) the faces have been inverted, so that the beard appears where the hair should be and the hair becomes the beard.

It’s a disconcerting effect, because the human brain is so used to seeing other humans’ faces in one certain way. But, at the same time, it puts the beard at a position of prominence, giving emphasis to the product, which is summed up in the subtly placed slogan: “Haircare. For beards”.

The haircare market is massive — the lotions, potions, waxes, mousses, conditioners, oils and more that we use to improve our hair are a major, burgeoning market. But beard care has only properly come into its own recently.

Men’s market

In his research for Datamonitor Consumer two years ago, Andrew Streeter asked the question: “Is Africa the next market for male grooming?” The international data and analysis firm reckons that this continent is the next “hot market for men’s grooming products“. Globally, increasing numbers of men are growing beards and taking greater care of their facial her. Datamonitor’s research shows that half of the male population believe that grooming products improve their appearance. The research company reckons Africa’s beauty market will reach a value of some US$13.2bn this year. So what kind of person is buying the likes of Mandevu Beard Care products? In his research for Datamonitor, Jamie Mills identifies this group as “lumbersexual” — think of a fusion of masculine lumberjacks and metrosexuals. You know the type. Lumbersexuals are rugged, but well-groomed, intellectual, enjoy artisanal coffee and craft beer. They’re the cool cats who use combs made out of pure sandalwood as part of their beard-grooming routine, which also includes beard oil [softness is important], as well as beard balm (like, hey, what’s a beard without a little scented nourishment?).

Oh, Y&R, you smart, smart people. You know exactly what appeals to metrosexuals, don’t you? Well done for a campaign that people have been talk about and taking notice of, and that embraces everything that great advertising is all about.

Credits

Advertising agencies: Creative Y&R Nairobi and Y&R Cape Town
Chief creative officer: Graham Lang
Creative directors: Farhan Mirza, Ben Hunt
Copywriter: Paul Chika
Art director: Michael Wanjohi
Photographer: Kabutha Kago

 

 

Oresti PatriciosAd of the Week, published on MarkLives every Wednesday, is penned by Oresti Patricios (@orestaki), the CEO of Ornico, a Brand Intelligence® firm that focuses on media, reputation and brand research. If you are involved in making advertising that is smart, funny and/or engaging, please let Oresti know about it at clientservice@ornicogroup.co.za.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

By Invitation Only: The experience architecture of modern marketing

by Wayne Hull (@wayne_hull) Arguably, digital marketing’s greatest value resides in its ability to segment and target consumers at a granular level. This ensures greater effectiveness and a subsequent return on investment over traditional media, and big brands are realising this fact.

Already, trends in the US and Europe show that spend in non-traditional channels exceeds 50% — the tipping point has been reached. However, knowing who your customer is and how to reach them online is now only half the battle won. Technology has become pervasive and companies already have access to massive swathes of customer data, but how do they leverage these to deliver effective, impactful marketing in the digital age? The answer is to create a meaningful customer experience through a blend of marketing and technology.

The first step

The first step in this process is the attainment of meaningful customer insights. Effective marketing today depends on knowing what a customer wants, needs, and loves, with the capabilities to track how these evolve to enable brands to respond to changes in real time. This is best achieved by leveraging technology, such as applying powerful analytics tools to big data to draw out vital insights, and by closely tracking online behaviour and interactions to define a customer’s online journey.

Powerful personalised messaging and content may then be created and delivered via multiple channels to reach and touch the right consumer, at the right time, in the right context. This gives marketers the ability to craft a hyper-personalised approach that delivers a better customer experience in both the digital and the physical world — one that is more than just a marketing campaign.

Through these systems and processes, executives also learn more about who they’re selling to, with impactful insights into why customers are buying, or why they aren’t, and how they respond to targeting. They also gain a better understanding of the effectiveness of marketing spend through data on conversion rates, and interaction and engagement metrics.

Only the enabler

However, the technology is only the enabler. Banking on technology to be the panacea to the digital marketing conundrum will, unfortunately, not solve the challenges brands currently face. The technology is yesterday’s discussion. Today’s discussion needs to be about how we make these technologically enabled touch points ‘loveable’.

Ultimately the customer doesn’t care about the tech. What they care about is the experience they have when engaging with a brand, through whichever channel that may be. So, how then do marketers make the experience more personable?

This, for numerous marketers globally, is the biggest challenge they face at present. In many instances, businesses are dealing with legacy environments that need to be transformed, as this will enable the business to craft a uniform experience, through its many touchpoints, to deliver the omnichannel model that best blends alternative with traditional media.

Decoupling core systems

To achieve this, companies need to consider how they decouple their core systems to unbundle certain technologies, and introduce new and relevant variants in a manner that will enhance and expand customer touchpoints to ultimately create a seamless and consistent experience through all channels that are currently active. However, it’s more than just technology and marketing capabilities that need to be addressed. An organisational mind-shift also needs to happen around what contemporary marketing entails, particularly about how marketers work with technology and digital teams to create modern marketing’s new architecture and deliver the requisite customer experience.

This is no easy task. While technologies such as automation may help, there’s a fundamental need to integrate various business environments, such as the typical customer or partner portal and call centre, and new entry points such as apps and social media channels, with the backend environment.

This experience architecture also needs to ensure that traditional marketing elements blend with digital because, if marketers aren’t using all the relevant mediums available to them, then it’s a wasted opportunity. And without the ability to create a hyper-personalised and ‘loveable’ experience, money currently spent on digital marketing will prove to be highly ineffective. However, when marketers in the digital age get customer experience right, the ROI has the potential to be enormous.

 

Wayne HullWayne Hull (@wayne_hull) is the recently appointed managing director of Accenture Digital for South and sub-Saharan Africa. He has returned to South Africa after spending 13 years in the Middle East, Pakistan and Switzerland, where he was at the forefront of the cutting-edge technology in the areas of internet of things (IoT), data analytics and online media.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Shelf Life: Human.kind, Dialdirect offer less grudge, more value

Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!

  • Get back ching with Dialdirect and Human.kind
  • Table Bay Mall set for a spring opening
  • Red Bull Culture Clash cans launched

Direct control

Dialdirect, recognising the fiercely competitive insurance environment in which it plays, has joined the move to provide added value to customers by launching a smartphone app which uses the latest in international telematics technology to monitor driving behaviour.

The smartphone app allows customers with comprehensive car insurance to receive up to 75% of their premiums back in cash — significantly higher than what is currently offered by any competing insurance brand, and is reportedly the first offering of its kind in the market. After being downloaded and installed onto customers’ smartphones, it tracks seven driving factors —cellphone use, braking, acceleration, night-time driving, speeding, route risk index and distance — to calculate a score that determines their monthly payback.

Says Bianca de Beer, marketing manager of Dialdirect, “It’s no secret that insurance is seen as a grudge purchase. With our app, we are turning this general consensus, as well as the traditional insurance model, on its head. Now, consumers have the opportunity to participate in their risk management and tangibly determine what they pay for insurance. Customers will discover how their actions have a direct impact on their insurance experience. Ultimately, we are driving good risk behaviour and, in turn, rewarding our customers with an unrivalled offering.”

The app has been launched with a supporting campaign conceptualised in a partnership between Dialdirect and Human.kind that calls on customers to “Do your thing. Get back ching”.

Stefanus Nel, creative director at Human.kind, says, “From day one we wanted to find a way that could make Dialdirect stand out from its competitors. Working together with Dialdirect helped us achieve this and shape a campaign that will take the brand to new heights.”

The brand has also introduced Dialdude, a rewards programme that will be introduced in a series of ads and is personified by Weza Matemane, Cliffcentral radio host and one of Destiny Man’s Top 40 most-dynamic men under the age of 40.

dialdirect.co.za • Facebook • Twitter
thehumankindgroup.co.za • Facebook

 

Cape retail therapy

Table Bay Mall, a new regional retail development located on the northern reaches of Sunningdale in Cape Town, will open its doors on 28 September 2017.

Table Bay Mall aerial shotSituated on the corner of the R27 (West Coast Road) and Berkshire Boulevard, it will be the largest regional mall in the hub of the Big Bay, Bloubergstrand and West Beach areas, and is meant to be well-positioned to offer a unique shopping experience to the fast-growing residential expansion corridor along Cape Town’s West Coast.

Table Bay Mall will be home to more than 150 shops and restaurants, many of which are flagship stores. Set on one level, with a retail mix of local and international anchor brand tenants such as Woolworths, H&M, Pick n Pay and Checkers, the layout will make for easy shopping navigation, as well as good access and visibility.

According to Imraan Ho-Yee, director at Vivid Architects, the sophisticated maritime design of the mall was inspired by the curved, flowing lines of the world’s most-elegant power yachts, with its design elements bringing a sense of space, natural light and movement into the building: “The building’s long facade that faces on to the forecourt parking area is an active facade operating as a busy high street, tenanted by lively interesting shop fronts and feature restaurants.”

Janine Coleske, centre manager at Table Bay Mall, says: “With the current drought and future water issues facing the Western Cape, we have been extremely conscious of water and energy consumption during construction and we have implemented a number of measures to ensure that the mall will remain sustainable going forward.”

tablebaymall.co.za • Facebook • Twitter
vividarchitects.co.za • Facebook • Twitter

 

Canned culture

Red Bull Culture Clash fans have a new way to get behind their favourite crew with the launch of four limited-edition Red Bull Culture Clash cans to celebrate the Red Bull Music Academy’s 2017 Clash.

Red Bull Culture Clash Cans South Africa 2017A live music battle experience, the Red Bull Culture Clash 2017 takes place on 23 September at Orlando Stadium, Soweto. Featuring four crews and some of the biggest names in the local music and entertainment industry, across genres from hip hop and house to afro-beats and reggae, the battle takes place over four stages to reveal the winner of the 2017 title.

The limited edition cans are now available in-store nationally and each can features one of the headline artists: AKA, DJ Tira, Patoranking or Admiral & Jahseed.

redbullmusicacademy.com • Facebook • Twitter

 

Cheryl HunterShelf Life is MarkLives.com’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.

Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

By Invitation Only: How to choose your production company

by Bobby Amm. You don’t hire a nurse to do open-heart surgery; you hire a trained, experienced, and reputable heart surgeon who can carry out precise valve replacements in their sleep. Finding a producer for your commercial should be no different. Remember that, with what may appear to cost less upfront, you often get what you pay for in the end. Here’s four reasons why.

1. Money

The success of a production company doesn’t just depend on its creative mastery. It’s also defined by its ability to budget effectively. And that means having a deep understanding of what things actually cost in the industry.

Experienced producers know where to find the right resources, where to save money when the budget calls for it, and how to negotiate the best deals. This stems from years of experience and established, trusted relationships with long-standing suppliers.

Because of the significant expenses involved, commercial production also comes with great risk. Experienced producers ensure that everything and everyone involved are covered if anything goes wrong. This means knowing when and how to take out special insurances for the crew, stunts, and valuable equipment.

Inexperienced producers, however, don’t always know how to manage a production budget. This may result in too little being budgeted for, expenses exceeding the allowance, the wrong equipment being ordered, high-risk assets not being insured, etc. When you’re dealing with high-profile projects, the knock-on effects add up.

2. Expertise

Production companies know the professionals in the industry; they know who is best for the job when it comes to skill and experience.

Directors, for instance, are specialists, and have taken a great deal of time and effort to hone their craft. Successfully directing a 30-second commercial isn’t an art alone; in many ways, it’s a science. Every frame counts. Everything from the imagery and storyline, to the cast and camera technique, makes a difference.

Directors are also hired for a specific skillset. A technical SFX director knows how to shoot with post-production in mind. Conversely, a comedy director may not be good at shooting babies or animals (which are skills on their own). As with any career, it takes a long time to build expertise and reputation.

3. Post

Post-production isn’t without its complexities; editors have specialties, too. So a music video editor may not be able to cut a beauty ad. Don’t pick a generalist in-house editor to cut a niche R2m commercial — the difference is often notable.

Also, without experienced directors and producers who understand the post-production costs (such as transcoding, digitising, editing, grading, etc.), the expenses can accumulate fast. This is something production companies have systems in place to manage.

4. Beyond

Production companies aren’t just a part of the industry. As the experts in the field, they’re constantly keeping up-to-date with trends and technologies, they’re highly connected, and they have reputations that matter. They also follow a strict set of guidelines sanctioned by the Commercial Producers Association (CPA) to ensure working conditions are fair and safe.

Make sure you work with a CPA member or you may fall victim to an unscrupulous play for whom industry rules don’t exist, experts are taken for amateurs, specialists are replaced with generalists, key elements are taken lightly, and production quality — the magic some of us have worked lifetimes to perfect — is what suffers most.

 

Bobby AmmBobby Amm is chief executive of the Commercial Producers Association of South Africa (CPA), the trade association of production companies that produce television, cinema and internet commercials for the local and international market. After a brief stint in journalism, she began her career in the industry at the Consultative Committee for the Entertainment Industry in the early 1990s. She first joined the CPA in 1997 but left three years later to join a production company. After finding that she missed the big-picture perspective of the CPA and the interesting issues which continuously perplex the production industry, Bobby returned to the CPA in 2003.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

All the #Loeries2017 winners

by MarkLives (@marklives) Loeries Creative Week Durban 2017 drew to a close on Sunday night, 20 August 2017, at the Durban International Convention Centre. Over two nights, more than 241 Loeries were awarded across 22 categories, including five Grands Prix, 34 Golds, 24 Craft Golds, 76 Silvers and 102 Bronzes, and Nathan Reddy of Grid Worldwide became the first designer inducted into the Loeries Hall of Fame.

Grands Prix

The five Grands Prix were awarded to:

  • Radio: KFC’s “Sad Man Meals” by Ogilvy Johannesburg (Ogilvy & Mather South Africa’s seventh Grand Prix in a row)
  • Websites or Microsites: La Libanaise Des Jeux’s “Skip Friday 13” by Impact BBDO Dubai
  • Communication Design, Marble’s “Meat Made Luxury” by Grid Worldwide Branding, Johannesburg
  • Integrated Campaign: Nissan’s “Camelpower” by TBWA\RAAD Dubai
  • Print: The Cartel’s “Be Seen” by Y&R Dubai

More than 3 000 entries were received, with 20% of entries from outside South Africa. A total of 800 brands were represented by 400 agencies from 18 countries across Africa and the Middle East. The awards were judged by over 150 local and international experts in their fields and included international jury presidents Götz Ulmer, Keith Cartwright, Markus Maczey and Pum Lefebure.

Agency and Regional Agency Group of the Year

The top three Agencies of the Year are:

  1. Impact BBDO Dubai
  2. Ogilvy Johannesburg
  3. TBWA\Hunt\Lascaris Johannesburg

The top three Regional Agency Groups of the Year are:

  1. BBDO MEA
  2. TBWA\
  3. Ogilvy EMEA

RamifyConnecting marketers, agencies & suppliers — free of charge
in South Africa, Botswana, Namibia, Zimbabwe, Mauritius,
Kenya, Nigeria, Tanzani and Uganda!
Find an agency that matches your project needs
Free listings & premium profiles available!

Hall of Fame

Nathan Reddy of Grid Worldwide was inducted into the Loeries Hall of Fame. “Nathan is a legend in our industry and has delivered an incredible body of work during his career. It’s very fitting that he’s the first designer to be squeezed into our small but illustrious Hall of Fame,” said Loeries CEO, Andrew Human.

Marketing Leadership & Innovation Award

The Marketing Leadership & Innovation Award was presented to Mike Middleton, chief marketing officer of KFC. “This award is designed to honour the high level of personal commitment that Mike brings to his brand,” added Human.

SANBS Public Service Award

The SANBS Public Service Award was presented for the first time this year to honour work for charitable and non-profit organisations. All Gold Loeries winners are eligible for the award, which now allows special recognition of non-profit and charitable campaigns. The awards went to the Western Cape Government’s television commercial “Everybody Knows” by Y&R South Africa.

Young Creatives

Loeries Young Creative awards went to Karmen Wessels, copywriter at NATIVE VML Cape Town, and Thabang Tipi Manyelo, copywriter at FCB Africa. The award recognises the creative performance of individuals aged 27 or younger and includes a prize of R60 000 for each winner.

Student

In the Student category, four Gold Loeries were awarded, with students from Vega School winning two Golds, AAA School of Advertising one Gold, and the Greenside Design Center one Gold. Four Craft Golds were awarded to The Open Window.
The Loeries Creative Future Scholarship, now in its 10th year, was awarded to two young KwaZulu-Natal students to further their creative studies at Vega School of Brand Leadership: Mali Khuzwayo and Zanele Biyela.

The full official Loeries rankings will be released at a later date.

 

All the winners

COMMUNICATION DESIGN: IDENTITY PROGRAMMES

Agency / Entrant

Title

Brand

Product

Award

Year
Grid Worldwide Branding (Pty) Ltd Meat made luxury Marble Open-flame dining Campaign Gold 2017
Grid Worldwide Branding (Pty) Ltd The Disruption® Company TBWA\The Disruption® Company TBWA\ The Disruption® Company Campaign Silver 2017
Publicis Machine Red Bull Studios AlgoRhythm Red Bull Red Bull Studios Cape Town Campaign Bronze 2017
Hunt Lascaris Johannesburg Beautiful Pathogens Goodbye Malaria Goodbye Malaria Campaign Bronze 2017

COMMUNICATION DESIGN: POSTERS & BILLBOARDS
Impact BBDO Dubai Kol Nokta Btefrek Law Andak Dam Blood Donation Platform Campaign Gold 2017
Impact BBDO Dubai Making Sense of Dyslexia – Fox, Dog, Dinosaur, Rabbit Sydlexia Dyslexia Correcting Facility Campaign Silver 2017
Grid Worldwide Branding (Pty) Ltd Meat made luxury Marble Open-flame dining Campaign Bronze 2017
Bittersuite Sea Change – Rolling Retro, One with Nature, Ancient Hawaiian Heritage Sea Change Sustainable cork poster Campaign Bronze 2017

COMMUNICATION DESIGN: DIRECT & PROMOTIONAL MAIL
Shift Joe Public Know Your Strength Zazi Zazi Bronze 2017

COMMUNICATION DESIGN: GENERAL COLLATERAL
Hunt Lascaris Johannesburg Beautiful Pathogens Goodbye Malaria Goodbye Malaria Gold 2017
Ogilvy Johannesburg KFC Suppertime Stories KFC KFC Family Bucket Campaign Silver 2017
TBWA\RAAD Skins of Peace Amnesty International Anti- Islamophobia initiative Bronze 2017

COMMUNICATION DESIGN: CREATIVE USE OF PAPER
Ogilvy Johannesburg KFC Suppertime Stories KFC KFC Family Bucket Silver 2017
TBWA Hunt Lascaris Durban Box Smart TOPS at SPAR Box Smart Bronze 2017

COMMUNICATION DESIGN: ARCHITECTURE
studioMAS Architects City of Johannesburg Council Chamber City of Johannesburg City of Johannesburg Council Chamber Silver 2017

COMMUNICATION DESIGN: INTERIOR DESIGN & TEMPORARY STRUCTURES
Nando’s Firing up the growth of South African design and creativity through the Nando’s values Nando’s Nando’s restaurants Silver 2017
Grid Worldwide Branding (Pty) Ltd & Vertical Limit Productions Thirst & Know Liberty Liberty Thirst & Know Bar Bronze 2017

COMMUNICATION DESIGN: PACKAGE & INDUSTRIAL DESIGN
Whitespace Creative De Vry Distillery De Vry Distillery Spirit Range Silver 2017
Sunshinegun Nando’s Grocery – Global Packaging VI Nando’s Nando’s PERi-PERi Sauces Bronze 2017

COMMUNICATION DESIGN: WHOLE PUBLICATION
Y&R Dubai One Book for Peace Interreligious Council of Bosnia and Herzegovina One Book for Peace Gold 2017
Hitchcock Michalski Pioneering Spirit ProvidusBank Corporate Profile Silver 2017
The Spanish Coalition African Bazaar African Bazaar Spaza Goods Bronze 2017

COMMUNICATION DESIGN: BROADCAST DESIGN & MOTION GRAPHICS
Fortcom Pty Ltd T/A Fort MTV Base Africa Channel Rebrand Viacom/MTV Base Africa Viacom/MTV Base Africa Bronze 2017
Wicked Pixels Idents 2016 Channel O Channel O Bronze 2017

COMMUNICATION DESIGN: DESIGN FOR DIGITAL
Grid Worldwide Branding (Pty) Ltd The Disruption® Company TBWA\The Disruption® Company TBWA\ The Disruption® Company Silver 2017
TBWA\RAAD The Promoticon Mc Donald’s Mc Donald’s Silver 2017
Wunderman South Africa #DoYourPart Qhubeka Qhubeka Bronze 2017

COMMUNICATION DESIGN: MIXED-MEDIA CAMPAIGN
Grid Worldwide Branding (Pty) Ltd Meat made luxury Marble Open-flame dining Grand Prix 2017
Grid Worldwide Branding (Pty) Ltd The Disruption® Company TBWA\ The Disruption® Company TBWA\ The Disruption® Company Campaign Silver 2017
Hunt Lascaris Johannesburg Beautiful Pathogens Goodbye Malaria Goodbye Malaria Campaign Bronze 2017

COMMUNICATION DESIGN: PHOTOGRAPHY
Superbalist.com The Dakar Express Superbalist.com The Dakar Express Craft Certificate 2017
The Spanish Coalition African Bazaar African Bazaar Spaza Goods Craft Certificate 2017

COMMUNICATION DESIGN: WRITING
Shift Joe Public Know Your Strength Zazi Zazi Craft Certificate 2017
Shift Joe Public Here We Grow Great Joe Public United Manifesto Craft Certificate 2017
Y&R Dubai One Book for Peace Interreligious Council of Bosnia and Herzegovina One Book for Peace Craft Certificate 2017

COMMUNICATION DESIGN: ILLUSTRATION
Grid Worldwide Branding (Pty) Ltd Meat made luxury Marble Open-flame dining Craft Gold 2017
Grid Worldwide Branding (Pty) Ltd Meat made luxury Marble Open-flame dining Craft Certificate 2017
Hunt Lascaris Johannesburg Beautiful Pathogens Goodbye Malaria Goodbye Malaria Craft Certificate 2017

COMMUNICATION DESIGN: TYPOGRAPHY
King James Group Make the Most of Every Month Sanlam Financial Services Craft Certificate 2017
Grid Worldwide Branding (Pty) Ltd & CyberGraphics Branding Enduring Value Krugerrand Krugerrand Bullion Coins Craft Certificate 2017
Impact BBDO Dubai Kol Nokta Btefrek Law Andak Dam Blood Donation Platform Campaign Craft Certificate 2017

DIGITAL & INTERACTIVE COMMUNICATION: DISPLAY ADVERTISING
Ogilvy Johannesburg KFC Soundbite Chart – WeTransfer, Instagram KFC KFC Sounbite Campaign Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: WEBSITE OR MICROSITE
Impact BBDO Dubai Skip Friday 13 La Libanaise Des Jeux Loto Libanaise Grand Prix 2017
J.Walter Thompson Cape Town Blood Bag SANBS Banner Bronze 2017
King James Group Smart Invest Sanlam Investments Smart Invest Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: SOCIAL MEDIA
Ogilvy Johannesburg MTV #FCKHIV Viacom MTV Gold 2017
Y&R Dubai Warri (Ar./verb): Expose Association Tunisienne des Femmes Démocrates Women’s Rights Silver 2017
King James Group Sanlam Conspicuous Savers Sanlam National Savings Month Silver 2017
Ogilvy Cape Town 011Beats Volkswagen South Africa Volkswagen Brand Silver 2017
7even Interactive Limited FRIXION NIL NIL Bronze 2017
NATIVE VML Emoji Catwalk Edgars Fashion Edgars Summer Range 2016 Bronze 2017
OGILVY & MATHER AFRICA The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ol Pejeta Conservancy Bronze 2017
King James Group Uk’Shona Kwelanga Sanlam My Choice Funeral Plan Bronze 2017
NATIVE VML ABSOLUT ONE SOURCE CAMPAIGN ABSOLUT ABSOLUT VODKA Bronze 2017
Ogilvy Johannesburg KFC Burrito KFC KFC Burrito Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS
Publicis Machine Red Bull Studios AlgoRhythm Red Bull Red Bull Studios Cape Town Silver 2017
Publicis Machine Stones BOT Rayhas Stones Silver 2017
Impact BBDO Dubai Stop the Hunger Mars Snickers Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: MOBILE MEDIA
NATIVE VML Stop The Cycle – Tech, Fashion, Chocolate HuffPost SA HuffPost SA Campaign Gold 2017
Wunderman South Africa #DoYourPart Qhubeka Qhubeka Silver 2017
Memac Ogilvy Dubai Hadia Time Lenovo Middle East Gift of time Silver 2017
Ogilvy Johannesburg KFC Suppertime Stories KFC KFC Family Bucket Bronze 2017
NATIVE VML See Money Differently Nedbank Brand Bronze 2017
Memac Ogilvy Dubai Tummyfish Nestle Middle East United 4 Healthier Kids Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: DATA DRIVEN CAMPAIGN
Ogilvy Cape Town 011Beats Volkswagen South Africa Volkswagen Brand Campaign Silver 2017

DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN
Ogilvy Johannesburg KFC Soundbite Chart KFC KFC Sounbite Campaign Gold 2017
Net#work BBDO Vagina Varsity SCA Libresse Pantyliners Campaign Silver 2017
NATIVE VML ABSOLUT ONE SOURCE CAMPAIGN ABSOLUT ABSOLUT VODKA Campaign Silver 2017
NATIVE VML See Money Differently Nedbank Brand Campaign Bronze 2017
Ogilvy Cape Town 011Beats Volkswagen South Africa Volkswagen Brand Campaign Bronze 2017
King James Group Sanlam Conspicuous Savers Sanlam National Savings Month Campaign Bronze 2017

DIGITAL & INTERACTIVE COMMUNICATION: USER EXPERIENCE DESIGN
Memac Ogilvy Dubai Tummyfish Nestle Middle East United 4 Healthier Kids Craft Gold 2017

DIGITAL & INTERACTIVE COMMUNICATION: WRITING
King James Group Uk’Shona Kwelanga Sanlam My Choice Funeral Plan Craft Gold 2017

DIGITAL & INTERACTIVE COMMUNICATION: USE OF TECHNOLOGY
OGILVY & MATHER AFRICA The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ol Pejeta Conservancy Craft Certificate 2017
King James Group Safety Incubator Santam Safety Incubator Craft Certificate 2017

DIGITAL & INTERACTIVE COMMUNICATION: MUSIC & SOUND DESIGN
Ogilvy Cape Town 011Beats Volkswagen South Africa Volkswagen Brand Craft Certificate 2017

PR & MEDIA COMMUNICATION: PR CAMPAIGN
M&C Saatchi Abel Reconciliation Table Nando’s Nando’s Campaign Gold 2017
Impact BBDO Dubai #ShopLess BRF Sadia Frozen Foods Campaign Gold 2017
OGILVY & MATHER AFRICA The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ol Pejeta Conservancy Campaign Silver 2017
NATIVE VML ABSOLUT ONE SOURCE CAMPAIGN ABSOLUT ABSOLUT VODKA Campaign Bronze 2017
Leo Burnett Israel Valentine’s adults meal Burger king Burger king meal Campaign Bronze 2017

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE EVENTS
King James Group Every 1 Counts Sanlam Financial Services Gold 2017
Witch & Wizard Nike women Live Nike africa Nike Womens Training Silver 2017
Lucan Visuals Three Ships Projection Mapping Distell Three Ships Whisky Bronze 2017
Mama Creative The Shabbat Project Office of the Chief Rabbi of South Africa The Shabbat Project Bronze 2017

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE ACTIVATIONS
Shane Vermooten Bypass Mobile Theatre Bypass Movie Bypass Movie Silver 2017

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : SPONSORSHIP
Leo Burnett Samsung Gaming Marathon Samsung sponsorship Gold 2017

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE CRAFTS
Lucan Visuals Three Ships Projection Mapping Distell Three Ships Whisky Craft Gold 2017
Shane Vermooten Bypass Mobile Theatre Bypass Movie Bypass Movie Craft Certificate 2017
Ogilvy Johannesburg Halloween Night Run MultiChoice DStv DStv Craft Certificate 2017

MEDIA INNOVATION: SINGLE MEDIUM
OGILVY & MATHER AFRICA The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ol Pejeta Conservancy Gold 2017
Ogilvy Johannesburg KFC Suppertime Stories KFC KFC Family Bucket Gold 2017
J.Walter Thompson Casablanca THE UNCOVER VIOLENCE PRINT enti.ma Fashion and lifestyle online magazine Silver 2017
NATIVE VML Stop The Cycle – Fashion HuffPost SA HuffPost SA Silver 2017
Advantage Y&R YOLO condoms awareness campaign YOLO Condoms Condoms Silver 2017
FCB Cape Town Car Melanoma Cansa Cansa Bronze 2017
J.Walter Thompson Cape Town Unwanted Followers Tabard Mosquito & Insect Repellent Bronze 2017
Net#work BBDO smart x fashion Mercedes-Benz smart Bronze 2017
Impact BBDO Dubai Switched On Pepsico 7Up Bronze 2017

MEDIA INNOVATION: MEDIA CAMPAIGN
Leo Burnett Israel The smart billboard SAMSUNG GEAR S3 Campaign Silver 2017

OUTDOOR & OUT OF HOME: OUTDOOR MEDIA
Halo Advertising Pty Ltd More Music You Love Jacaranda FM Radio Station Silver 2017
Leo Burnett Israel The smart billboard SAMSUNG SAMSUNG GEAR S3 Bronze 2017
Impact BBDO Beirut THE WATCHERS – The Pooper, The Sleeper ZOD SECURITY SECURITY CAMERAS Campaign Bronze 2017

OUTDOOR & OUT OF HOME: AMBIENT & ALTERNATIVE MEDIA
Impact BBDO Dubai Switched On Pepsico 7Up Silver 2017
Grey Advertising Africa (Pty) Ltd Satellife UJ EMS UJ EMS Silver 2017
J.Walter Thompson Cape Town Dead Zone Radio Organ Donor Foundation Save 7 Lives Silver 2017
Y&R Dubai The Life Saving Scarecrow Varuna Pumps Varuna Pumps Silver 2017

OUTDOOR & OUT OF HOME: TRANSIT & AIR
Grey Advertising Africa (Pty) Ltd Dog Fight NSPCA NSPCA Special Investigations Unit Bronze 2017

OUTDOOR & OUT OF HOME: DIRECT MAIL
Joe Public United Pty Ltd Never Unsanitary Pads One School at a Time One School at a Time Silver 2017

PRINT COMMUNICATION: NEWSPAPER ADVERTISING
DDB He She – Eric, Steve, Frasier, Ethan Commission for Gender Equality Commission for Gender Equality Campaign Gold 2017
Creative Y&R BEARDS Mandevu Beard Care Beard Wax Campaign Silver 2017
Inbar Merhav G Even our SALES have stories – Her Father, 10 Minutes to Live Steimatzky Book Store Children books SALE Campaign Silver 2017
Impact BBDO Dubai Odds – Waitress, Buried Treasure, Eccentric Millionaire La Libanaise Des Jeux Loto Libanaise Campaign Silver 2017
Hunt Lascaris Johannesburg Fly on the Wall – Bachelor Pad, Browser History Tiger Brands Doom Insecticide Campaign Bronze 2017
Ogilvy Johannesburg Dirty, Dirty Hands Global Public-private Partnership for Handwashing Globalhandwashing.org Campaign Bronze 2017
Young & Rubicam Poophemisims – Snowman, Merman, Troll, Pony, Crayfish Gui Ling Yuan Fang Herbal Tea Campaign Bronze 2017

PRINT COMMUNICATION: TACTICAL USE OF NEWSPAPER
DDB Genuine Parts – Gif, YouTube, Facebook Honda South Africa Honda Genuine Parts Campaign Silver 2017

PRINT COMMUNICATION: MAGAZINE ADVERTISING
Scanad kenya Long Lasting Plasure Masculan Condom Silver 2017
FOXP2 Nature Never Gets Old – Frog, Sprout, Ants, Mouse National Geographic Kids Magazine National Geographic Kids Magazine Campaign Silver 2017

PRINT COMMUNICATION: TACTICAL USE OF MAGAZINE
J.Walter Thompson Casablanca THE UNCOVER VIOLENCE PRINT enti.ma Fashion and lifestyle online magazine Bronze 2017

PRINT COMMUNICATION: INDOOR POSTERS
Y&R Dubai Be Seen – Bag, Make up, Ring, Shoes, Sunglasses The Cartel The Cartel Grand Prix 2017
Impact BBDO Dubai Balloons – Angry, Evil, Lifeless Mars Snickers Campaign Gold 2017
Impact BBDO Dubai The Holiday – Sea, Vegas, Forest Visa Visa Travel Insurance Campaign Gold 2017
Advantage Y&R African Trash Masks Greenpeace Africa Pollution Awareness Silver 2017
J Walter Thompson Zam-Buk Pocket-sized Heritage Zam-Buk Zam-Buk Medicated Ointment Silver 2017
J.Walter Thompson Cape Town Potty Mouth Marmite Marmite Spread Bronze 2017
Ogilvy Cape Town haed lghit Audi SA Audi Genuine Parts Bronze 2017
DDB Lobster Wrigley PK Chewing Gum Bronze 2017
Joe Public Pty Ltd Horror Dicks – Monster, Killer, Sick Loveglove Medical Loveglove Condoms Campaign Bronze 2017
J. Walter Thompson Bedtimes Reading – Jane, William, Charles Kinokuniya Novels Novels Campaign Bronze 2017

PRINT COMMUNICATION: SOUTH AFRICAN NON-ENGLISH PRINT ADVERTISING
Abnormal The Ridge – Seun, Leeu Craft Homes The Ridge Campaign Bronze 2017
99c Verander haar deuntjie met ‘n steentjie – Baby Tjoklits, Soen My, Druk My, Toe Vind Ek Jou Winhall & De Stadler Diamond Ring Campaign Bronze 2017

PRINT/OUTDOOR & OUT OF HOME CRAFTS: ART DIRECTION
Y&R Dubai Be Seen – Sunglasses, Make up, Ring, Shoes, Bag The Cartel The Cartel Campaign Craft Gold 2017
Impact BBDO Dubai The Holiday – Forest, Sea, Vegas Visa Visa Travel Insurance Campaign Craft Gold 2017
Scanad kenya Long Lasting Plasure Masculan Condom Craft Certificate 2017
Young & Rubicam Conservation Animals – Bird, Snake, Bat, Frog Joburg Zoo Johannesburg Zoo Campaign Craft Certificate 2017
Creative Y&R BEARDS Mandevu Beard Care Beard Wax Campaign Craft Certificate 2017

PRINT/OUTDOOR & OUT OF HOME CRAFTS: WRITING
Inbar Merhav G Even our SALES have stories – 10 Minutes to Live, Her Father Steimatzky Book Store Book SALE Campaign Craft Gold 2017
Young & Rubicam Poophemisims – Snowman, Troll, Pony, Crayfish, Merman Gui Ling Yuan Fang Herbal Tea Campaign Craft Certificate 2017
J. Walter Thompson Be Prepared – Floods, Drought, Frost, Sinkhole Toyota Cars Campaign Craft Certificate 2017

PRINT/OUTDOOR & OUT OF HOME CRAFTS: PHOTOGRAPHY
Y&R Dubai Be Seen – Shoes, Make up, Ring, Sunglasses, Bag The Cartel The Cartel Campaign Craft Gold 2017
J. Walter Thompson Bedtimes Reading – Charles, William, Jane Kinokuniya Novels Novels Campaign Craft Certificate 2017

PRINT/OUTDOOR & OUT OF HOME CRAFTS: ILLUSTRATION
Impact BBDO Dubai The Holiday – Vegas, Sea, Forest Visa Visa Travel Insurance Campaign Craft Gold 2017
J.Walter Thompson Dubai Pestryoshkas – Ratryoshka, Cockryoshka, Antryoshka Boecker Public Health Department Campaign Craft Certificate 2017
Impact BBDO Dubai Balloons – Angry, Evil, Lifeless Mars Snickers Campaign Craft Certificate 2017
J.Walter Thompson Cape Town Canyons – Diver, Discoverer, Explorer Johnson & Johnson Reach Dental Floss Campaign Craft Certificate 2017

PRINT/OUTDOOR & OUT OF HOME CRAFTS: TYPOGRAPHY
Impact BBDO Dubai Danger Ahead – Dog, Tree, Kid Mercedes-Benz Mercedes-Benz E Class Campaign Craft Certificate 2017

RADIO COMMUNICATION: RADIO STATION COMMERCIALS
Ogilvy Johannesburg Sad Man Meal KFC Double Down Grand Prix 2017
Grey Advertising Africa (Pty) Ltd Times Change, Power Doesn’t – Britney, Harry, Paris Duracell Duracell Duralock Campaign Gold 2017
Ogilvy Johannesburg Drink Anywhere KFC Virgin Mojito Campaign Silver 2017
Ogilvy Cape Town People Can’t Stop Themselves – Stalker, Funeral, PC Volkswagen South Africa Volkswagen Genuine Parts Campaign Silver 2017
Hunt Lascaris Johannesburg World Gone Mad – A.I., Knowledge, Climate Change Flight Centre Student Flights Campaign Silver 2017
J.Walter Thompson Dubai Cost – Liao Yiwu, Marquis de Sade, Anna Politkovskaya, Bertolt Brecht Kinokunya Bookstore Campaign Bronze 2017
FCB Africa (Pty) Ltd Suck it up – Slow Clap, Passport Photo Steers Ridiculously Thick Milkshakes Campaign Bronze 2017
Hunt Lascaris Johannesburg Fly on the Wall – Living Room, Bathroom, Bedroom Tiger Brands Doom Insecticide Campaign Bronze 2017
FCB Cape Town Blooms Pharmacy Radio – Flight, Office, Mall Blooms Pharmacy Blooms Pharmacy Campaign Bronze 2017
Hunt Lascaris Johannesburg Know your partner – Nostril, Bee, Birthmark Mattel Pictionary Campaign Bronze 2017

RADIO COMMUNICATION: INTERNET & MOBILE AUDIO COMMERCIALS
Hunt Lascaris Johannesburg The US President Flight Centre Student Flights Gold 2017
Ogilvy Johannesburg KFC Suppertime Stories KFC KFC Family Bucket Campaign Bronze 2017

RADIO COMMUNICATION: SOUTH AFRICAN NON-ENGLISH RADIO STATION COMMERCIALS
The Odd Number After Tears Brand South Africa Play Your Part Gold 2017
Joe Public Pty Ltd Hand-me-downs – Is’khaftini, Is’cathulo, Isokisi Jet Back to School Campaign Silver 2017
The Odd Number Hell’s Kitchen – Mama, Mfundisi BBC Lifestyle Hell’s Kitchen Campaign Silver 2017
DDB Inkanyamba Medal Paints Medal Paints Bronze 2017
I see a different you Wa hamba Nathi I see a different you Self Promotion Bronze 2017

RADIO COMMUNICATION: DIRECTION
Hunt Lascaris Johannesburg World Gone Mad – Climate Change, A.I., Knowledge Flight Centre Student Flights Campaign Craft Gold 2017
Hunt Lascaris Johannesburg The US President Flight Centre Student Flights Craft Certificate 2017
FCB Africa (Pty) Ltd iGugu – Nomsa, Lebo, Siya Cell C C Surance Campaign Craft Certificate 2017

RADIO COMMUNICATION: WRITING
Ogilvy Johannesburg Sad Man Meal KFC Double Down Campaign Craft Gold 2017
Hunt Lascaris Johannesburg The US President Flight Centre Student Flights Craft Certificate 2017
Hunt Lascaris Johannesburg World Gone Mad – Knowledge, Climate Change, A.I. Flight Centre Student Flights Campaign Craft Certificate 2017
Hunt Lascaris Johannesburg Fly on the Wall – Living Room, Bedroom, Bathroom Tiger Brands Doom Insecticide Campaign Craft Certificate 2017

RADIO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN
FCB Joburg (Pty) Ltd Maternal Kombat Netflorist Netflorist Craft Gold 2017
FCB Africa (Pty) Ltd iGugu – Siya, Nomsa, Lebo Cell C C Surance Campaign Craft Certificate 2017

RADIO COMMUNICATION: PERFORMANCE
Hunt Lascaris Johannesburg The US President Flight Centre Student Flights Craft Gold 2017
FCB Joburg (Pty) Ltd Maternal Kombat Netflorist Netflorist Craft Certificate 2017
FCB Africa (Pty) Ltd iGugu – Nomsa, Lebo, Siya Cell C C Surance Campaign Craft Certificate 2017
Hunt Lascaris Johannesburg World Gone Mad – A.I., Climate Change, Knowledge Flight Centre Student Flights Campaign Craft Certificate 2017

RADIO COMMUNICATION: RADIO CRAFTS – SOUTH AFRICAN NON-ENGLISH WRITING
DDB Inkanyamba Medal Paints Medal Paints Craft Certificate 2017

RADIO COMMUNICATION: RADIO CRAFTS – SOUTH AFRICAN NON-ENGLISH PERFORMANCE
The Odd Number After Tears Brand South Africa Play Your Part Craft Certificate 2017
The Odd Number Mama BBC Lifestyle Hell’s Kitchen Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S
Young & Rubicam Everybody Knows Western Cape Government Safely Home Gold 2017
MetropolitanRepublic Nightshift MTN SA Brand Silver 2017
King James II Pa Rum Pum Pum Pum Pick n Pay Christmas Campaign Silver 2017
Net#work BBDO Here’s to US Diageo Tusker Lager Bronze 2017
Joe Public Pty Ltd Afronaut Chicken Licken Hotwings Bronze 2017
Ogilvy Johannesburg Make Your Circle Bigger – Marco Polo, Head Bangers, Jousting AbInBev Castle Lager Campaign Bronze 2017
Aqua / Wunderman There’s a Show for That – Shorta iRand, Sexy Time, Hangover, Gossip ShowMax ShowMax video streaming Campaign Bronze 2017
FOXP2 There’s One Family Member You Can Choose – Maypole, Bodybuilder, Goth SPCA SPCA Campaign Bronze 2017
Net#work BBDO Unembarrassed – Galatic Quest, Duckling, Disco Ball SCA Libresse Maxi Pads Campaign Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – ABOVE 90S
Net#work BBDO Define Tomorrow UNISA Higher Education Bronze 2017
Joe Public Pty Ltd The Last Appointment Panado Panado Bronze 2017
Joe Public Pty Ltd The Tale of a Note Nedbank Brand Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – UP TO 30S
Cheil Worldwide – Dubai Samsung Short Film Contest – View Point Samsung Gulf Electronics Corporate Image Bronze 2017
Ogilvy Johannesburg #SongsOfHumanity – Nelson’s Song, Steve’s Song Viacom MTV Base Campaign Bronze 2017
Impact BBDO Dubai Travel Changes You – I Learn, So Strange, I Have Nothing Special Visa Visa Campaign Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – ABOVE 30S
Hunt Lascaris Johannesburg BabyBot Flight Centre Student Flights Gold 2017
Y&R South Africa Salt Surf Shack Surf Shack Outreach Programme Gold 2017
J.Walter Thompson Dubai Micropolitics – Suzy’s Beauty Salon, Under-14 Handball Mada Masr Publication Campaign Gold 2017
TBWA\RAAD Slow Trends: The last Ice Bucket Challenge Connect Connect Internet Provider Silver 2017
99c Think Before You Send UNICEF UNICEF Cyber-Bullying Silver 2017
The Video Cartel The Dakar Express Superbalist.com Fashion Designer Silver 2017
NATIVE VML ABSOLUT ONE SOURCE ABSOLUT ABSOLUT VODKA Campaign Silver 2017
Impact BBDO Dubai Uncommon Truths – Perfume, Flowers Visa Visa Gift Card Campaign Bronze 2017
Impact BBDO Dubai Silver Lining – Lies, Sabotage Landmark Group Centrepoint Campaign Bronze 2017
J Walter Thompson Adult Well – Zombie, Visa, Debit Orders Ford SA Ford FOCUS Campaign Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: TV TRAILERS & CONTENT PROMOS
Black River FC The Voice Season 2 – Student, Mechanic Electronic Media Network The Voice Season 2 Campaign Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: BRANDED CONTENT VIDEO – SINGLE EXECUTION
King James Group Sanlam Conspicuous Savers Sanlam National Savings Month Silver 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: BRANDED CONTENT VIDEO – CAMPAIGN
NATIVE VML ABSOLUT ONE SOURCE MUSIC VIDEO ABSOLUT ABSOLUT VODKA Campaign Gold 2017
Impact BBDO Cairo Winpad TECNO Mobile Tablet Campaign Silver 2017
Impact BBDO Cairo Selfie Fails TECNO Mobile Mobile Phone Campaign Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: MUSIC VIDEOS
Arcade Content Bad Hair Nasty C Nasty C Bronze 2017
TELEVISION, FILM AND VIDEO COMMUNICATION: SOUTH AFRICAN NON-ENGLISH VIDEO – UP TO 90S
Ogilvy Johannesburg Ag Shem MultiChoice DStv DStv Explora Silver 2017
Y&R Labstore Poker Dogs KraftHeinz Planters Nuts Bronze 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: DIRECTION
Egg Films Original is Never Finished adidas adidas Originals Craft Gold 2017
Impact BBDO Dubai The Warning Mars Snickers Craft Certificate 2017
Egg Films OneSource Pernod-Ricard Absolut Vodka Craft Certificate 2017
7Films Salt Surf Shack Surf Shack Craft Certificate 2017
Impact BBDO Dubai Silver Lining – Lies, Sabotage Landmark Group Centrepoint Campaign Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: CINEMATOGRAPHY
Y&R South Africa Salt Surf Shack Surf Shack Outreach Programme Craft Certificate 2017
Egg Films OneSource Pernod-Ricard Absolut Vodka Craft Certificate 2017
Impact BBDO Dubai Silver Lining – Sabotage, Lies Landmark Group Centrepoint Campaign Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: WRITING
Y&R South Africa Salt Surf Shack Surf Shack Outreach Programme Craft Gold 2017
Impact BBDO Dubai Silver Lining – Lies, Sabotage Landmark Group Centrepoint Campaign Craft Gold 2017
The Video Cartel The Dakar Express Superbalist.com Fashion Designer Craft Certificate 2017
J.Walter Thompson Dubai Micropolitics – Under-14 Handball, Suzy’s Beauty Salon Mada Masr Publication Campaign Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: PRODUCTION DESIGN
Egg Films Original is Never Finished adidas adidas Originals Craft Gold 2017
Egg Films OneSource Pernod-Ricard Absolut Vodka Craft Certificate 2017
Joe Public Pty Ltd Afronaut Chicken Licken Hotwings Craft Certificate 2017
J.Walter Thompson Dubai Micropolitics – Suzy’s Beauty Salon, Under-14 Handball Mada Masr Publication Campaign Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: ANIMATION
Net#work BBDO #Lookup Mercedes-Benz C-Class Coupé Cabriolet Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: SPECIAL VISUAL EFFECTS
Wicked Pixels Björk Not Get Björk Björk – Vulnicura Album Craft Gold 2017
Chocolate Tribe Pty Ltd Robot and Scarecrow Chocolate Tribe / Vero Chocolate Tribe / Vero Craft Certificate 2017
Wunderman South Africa #MoreThanData Investec Private Banking Investec Private Banking Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: EDITING
Y&R South Africa Salt Surf Shack Surf Shack Outreach Programme Craft Certificate 2017
NATIVE VML ABSOLUT ONE SOURCE MUSIC VIDEO ABSOLUT ABSOLUT VODKA Craft Certificate 2017
Impact BBDO Dubai Silver Lining – Lies, Sabotage Landmark Group Centrepoint Campaign Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN
Egg Films OneSource Pernod-Ricard Absolut Vodka Craft Gold 2017
Net#work BBDO Here’s to US Diageo Tusker Lager Craft Certificate 2017
Honeymoon Studios CBA Loop CBA Money Management Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: BEST USE OF LICENSED MUSIC
Metropolitan Nightshift MTN SA Brand Craft Gold 2017
King James II Pa Rum Pum Pum Pum Music Video Pick n Pay Christmas Craft Certificate 2017
TELEVISION, FILM AND VIDEO COMMUNICATION: PERFORMANCE
Net#work BBDO Define Tomorrow UNISA Higher Education Craft Certificate 2017

TELEVISION, FILM AND VIDEO COMMUNICATION: SOUTH AFRICAN NON-ENGLISH PERFORMANCE
Young & Rubicam Everybody Knows Western Cape Government Safely Home Craft Certificate 2017

INTEGRATED CAMPAIGN: INTEGRATED CAMPAIGN
TBWA\RAAD Camelpower Nissan Automotive Grand Prix 2017
King James Group Sanlam Conspicuous Savers Sanlam National Savings Month Campaign Gold 2017
Y&R Dubai One Book for Peace Interreligious Council of Bosnia and Herzegovina One Book for Peace Campaign Silver 2017
King James Group Uk’Shona Kwelanga Sanlam My Choice Funeral Plan Campaign Silver 2017
NATIVE VML ABSOLUT ONE SOURCE CAMPAIGN ABSOLUT ABSOLUT VODKA Campaign Silver 2017
J. Walter Thompson Unveil Saudi Telecom Company Coverage Campaign Bronze 2017
Net#work BBDO Here’s to US Diageo Tusker Lager Campaign Bronze 2017
OGILVY & MATHER AFRICA The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ol Pejeta Conservancy Campaign Bronze 2017

SHARED VALUE: SHARED VALUE
DevCom The Abashintshi Social Mobilisation Project Sappi Southern Africa (Pty) Ltd Social Mobilisation Campaign Gold 2017
Safaricom Limited M-TIBA Safaricom M-TIBA Campaign Gold 2017
Impact BBDO Dubai #ShopLess BRF Sadia Frozen Foods Campaign Silver 2017
Net#work BBDO Vagina Varsity SCA Libresse Pantyliners Campaign Silver 2017
Nando’s Chickenland Nando’s Artists Society Nando’s Nando’s Artists Society Campaign Silver 2017
Free WiFi for Africa NPC t/a Project Isizwe TshWi-Fi TV: Lights, Camera, Citizenship! TshWi-Fi TV TshWi-Fi TV Campaign Bronze 2017

EFFECTIVE CREATIVITY: EFFECTIVE CREATIVITY
FOXP2 #OpenEyes Ster-Kinekor Ster-Kinekor Theatres Campaign Gold 2017
J. Walter Thompson Laywagif Saudi Telecom Company Broadband Campaign Gold 2017
Impact BBDO Dubai Goodbye Bad Luck La Libanaise Des Jeux Loto Libanaise Campaign Silver 2017
Geometry Global Cape Town & Ogilvy Cape Town The Slave Calendar Iziko Museums of South Africa Iziko Slave Lodge Museum Campaign Bronze 2017
Joe Public Pty Ltd Drought Pack Clover Pty Ltd Fresh Milk Campaign Bronze 2017

SERVICE DESIGN: SERVICE DESIGN
Accenture MMI Corporate & Public Sector: Re-imagining Workplace Living Services: Smart Exits Momentum Employee Benefits Campaign Gold 2017
BrightRock (Pty) Ltd BrightRock Owner’s Manual BrightRock BrightRock Owner’s Manual Campaign Silver 2017
King James Group City Of Cape Town Digital Platform City Of Cape Town Website Campaign Silver 2017
King James Group Safety Incubator Santam Safety Incubator Campaign Bronze 2017

STUDENT AWARDS: TELEVISION, CINEMA & INTERNET COMMERCIALS
Vega School Lobola Duolingo Duolingo Zulu Bronze 2017

STUDENT AWARDS: TELEVISION, FILM & VIDEO CRAFTS
North-West University A Tale of Superstitions Mienke Bredenkamp A Tale of Superstitions Campaign Craft Certificate 2017

STUDENT AWARDS: RADIO COMMERCIALS & BRANDED CONTENT
AAA School Of Advertising Cape Town Wet Hair Kauai Winter Warmer Menu Bronze 2017
Vega School The Russian The Bar Keeper The Bar Keeper Bronze 2017

STUDENT AWARDS: NEWSPAPER & MAGAZINE ADVERTISING
Red & Yellow School of Logic and Magic This Doesn’t Mean Yes – Skirt, Wine, Sleep RAINN End Sexual Violence Campaign Silver 2017

STUDENT AWARDS: INDOOR POSTERS
Red & Yellow School of Logic and Magic Lungelo Ndlovu Comedy Central Comedy Central Roast Bronze 2017
Stellenbosch Academy of Design and Photography Cape Town Mini Maker Faire Cape Town Mini Maker Faire Indoor Posters & signage Bronze 2017

STUDENT AWARDS: OUTDOOR & OUT OF HOME
Stellenbosch Academy of Design and Photography See My Face National Autistic Society Human Resources Silver 2017
Stellenbosch Academy of Design and Photography A Story Worth Telling Downhill Adventures Outdoor Experience Service Campaign Silver 2017
Vega School Uit die oude doos Jack Parow Brandy Brandy Bronze 2017
Vega School oWhoo eh eh Snuff NTSU Bronze 2017

STUDENT AWARDS: LOGOS AND IDENTITY PROGRAMMES
Vega School Fool Fool All-Night Print Shop Silver 2017
Red & Yellow School of Logic and Magic Sour Dough The Angry Baker – Muizenberg The Angry Baker – Muizenberg Bronze 2017
Stellenbosch Academy of Design and Photography CVDW Self-promotion Self-promotion Bronze 2017

STUDENT AWARDS: COLLATERAL DESIGN
AAA School Of Advertising Cape Town Bees for Development Calendar Bees for Development Recyclable Wax Calendar Gold 2017
AAA School Of Advertising Cape Town Tokanya – Fanagalo Tokanya – Own Brand Dictionary and associated collateral Silver 2017
Stellenbosch Academy of Design and Photography PROPVOL PROPVOL Self-serve breakfast filling station Bronze 2017
AAA School Of Advertising Cape Town The Stuffed Moose National Geographic Calendar Bronze 2017
AAA School Of Advertising Cape Town Exclusive Scoop Exclusive Books Tabloid Calendar Bronze 2017

STUDENT AWARDS: PUBLICATION DESIGN
Greenside Design Center College of Design Reviving the “Bantu Symbol Writing” Into Contemporary Visual Culture Madimi Publication Gold 2017
AAA School Of Advertising Cape Town The Art of Pasta Papersmith & Sons Book of Pasta Silver 2017
AAA School Of Advertising Cape Town Biomimicry Papersmith & Sons Biomimicry and design book Silver 2017

STUDENT AWARDS: PACKAGE & INDUSTRIAL DESIGN
AAA School Of Advertising Cape Town Cuban Communist Crisis Cuba Travel A Travelers Board Game Silver 2017
AAA School Of Advertising Cape Town Star Wars Star Wars Starter Kit Bronze 2017
AAA School Of Advertising Cape Town Wheels for Water BP Push Bike Water Transporter Bronze 2017

STUDENT AWARDS: MOTION & DIGITAL GRAPHIC DESIGN
University of Pretoria Little Shots for Horrors N/A N/A Silver 2017

STUDENT AWARDS: FACEBOOK CHALLENGE
AAA School Of Advertising Cape Town Everyday Armour Nelson Mandela Foundation Gender Equality Campaign Bronze 2017

STUDENT AWARDS: INTEGRATED CAMPAIGN
Vega School The Dumbest Project Pearson 15% teacher pay gap petition Campaign Gold 2017
Vega School Snatched! The Red Cross Clickbait Campaign Gold 2017
Stellenbosch Academy of Design and Photography What will you do with your time? Longines Watches Campaign Silver 2017
Vega Go Again Energade Energade Lite Campaign Silver 2017
Stellenbosch Academy of Design and Photography Be1 – Each One Teach One Pearsons Learning Education Campaign Bronze 2017

STUDENT AWARDS: WRITING
Red & Yellow School of Logic and Magic I’ll Change The World Earth Liberation Front Manifesto book Craft Certificate 2017

STUDENT AWARDS: ILLUSTRATION
The Open Window Holy Hustle N.A zine Craft Gold 2017
The Open Window Fiction-The endangered species N.A zine Craft Gold 2017
The Open Window It’s enough to run away from N.A zine Craft Gold 2017
The Open Window 2am should not be feared N. A zine Craft Certificate 2017

STUDENT AWARDS: TYPOGRAPHY
The Open Window Fiction-The endangered species N.A zine Craft Certificate 2017
AAA School Of Advertising Cape Town Me, myself and I Own Calculated Constructive Craft Certificate 2017

STUDENT AWARDS: PHOTOGRAPHY
The Open Window Remember Sarajevo N.A book Craft Gold 2017

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Big Q CMOs: The changing role of the CMO

by MarkLives (@marklives) Is there a new C-suite executive on the horizon? Is it time to redefine the role of the CMO, possibly by agreeing that the roles of CMO and CTO are aligning and need some level of collaboration? And can this result in more-effective growth strategies for organisations? We asked a panel of key industry executives for their take. Next up is Bandile Ndzishe of the Bandzishe Group.

Once tasked with managing communications and brand, the modern CMO’s role has been expanding to include technology, data and impact (ie sales and the bottom line). Where this is not the case, anecdotal evidence suggests shorter tenures, and a loss of prominence and clout at board level.

Bandile Ndzishe

Bandile NzdisheBandile Ndzishe (@BandileNdzishe), the CEO and founder of the Bandzishe Group, is a prolific growth-driver, a seasoned CMO-level marketer and a multifaceted exco- and director-level marketing mastermind. He delivers a broad range of strategic marketing planning and day-to-day marketing management services that guarantee measurable results for businesses.

Being a powerful CMO means having the ability to pursue and have an influence in this unforgiving age of digital disruption, with a direct impact on the bottom line.

The modern CMO embraces the evolution and disruption wrought on the traditional CMO role by innovation, digital marketing, big data, social media, content marketing, storytelling, marketing analytics and seamless omnichannels. They also know how to persuade, influence and sway influencers, opinion-makers, trendsetters and sophisticated consumers to the brand’s favour and advantage.

Today’s disruptive, innovative and evolved CMOs embrace disruption by leading and managing with great questions

We can’t prevent marketing disruption; instead, we can make better decisions about what to do with it. CMOs who continue to survive and excel in marketing deal effectively with disruption. To do so, CMOs need to be able to ask the right, great questions. The time is now for building new marketing capabilities, infused with IT, through finding the right solutions by knowing exactly what to ask. These answers will produce the desired triple bottom-line results.

A small sample of the questions CMOs are facing today:

  • Are the needs for content and new customer experiences top disruptions in their industries? Or are the disruptions something else? How may CMOs lead these identified disruptions from the front, rather than learning to cope with them?
  • How may CMOs effectively evaluate their ability to make data-informed decisions? This is the most-important capability to respond to disruptions — are their skills superior in this regard?
  • Are CMOs taking adequate actions to address disruptions? By these actions, do CMOs achieve measurable impact for their organisations, CEOs and all the brands they market?
  • Have CMOs empowered their marketing teams adequately by thoroughly explaining strategies and how to be effective in getting ahead of the disruptions?
  • What is the CMOs’ renewed understanding of marketing performance measurement and ROI in the disruption era? Does this drive better marketing results?

Today’s disruptive, innovative and evolved CMOs are CEOs-in-waiting

CMOs spend years of their working lives doing exactly what CEOs are supposed to do: raising different companies’ profiles, generating sales and increasing the share price of the companies they work for. In doing so, they continue to create both shareholder and company value. CMOs would thus be very effective and successful as the next generation of CEOs.

A vision without the right leadership will never be translated into results. Above all, CMOs use inspirational leadership to affect an organisation, using internal marketing.

True transformative CMOs are also able to show people where they are, where they’re going and help them close the gap in-between. Once again, CMOs have been able to do this through internal marketing. They lead teams to turn a vision into a business reality that creates value for multiple stakeholders. Doesn’t that sound a lot like what is expected of CEOs?

Today’s disruptive and evolved CMOs are entrepreneurs who run marketing like a business, using the infusion of IT capabilities for supercharged marketing high-performance

By focusing on marketing performance management to deliver profits, evolved CMOs continue to prove that they run marketing like a business. They align marketing metrics with company objectives and demonstrate marketing contribution to the business. They do this because they understand that an organisation exists to make profits, and marketing must account for how its tactics generate profit.

They work with sales and finance to ensure better controls of data inputs and outputs. By using the right technology and aligning marketing data in a way that delivers the required marketing metrics for decision-making, they’re able to leverage this information for better marketing decision-making which impacts sales and delivers the bottom line.

Even if they want to wish the IT function away from marketing, they can’t. To do so is to wish themselves out of their jobs as IT’s become an integral part of the CMOs’ functional expertise. Besides, technology is very pervasive. It superimposes itself on us.

Without it, CMOs can’t perform many marketing tasks demanded by disruption-era marketing. Marketing tech enables customer-engagement workflows and helps with demand generation. There is new tech every day, and this is very daunting, intimidating and confusing at best. But evolved CMOs are increasingly accountable for revenue performance and the use of tech is critical for achieving marketing success.

CMO who don’t embrace, understand and know how to use it will have great challenges aligning marketing tech with marketing strategies. Data management, metrics, integrations and analytics — all require tech capabilities. CMOs who are competent and skilled in tech will find it easy to interpret the data for new insights, without requiring a third party to do so. They won’t struggle to get marketing solutions from big data; they will know what kind of data to access, how to access it and what the organisation has access to.

In the digital era, there are three distinct profiles of CMOs

The CMO insights from the IBM C-suite Study reveal that CMOs fall into one of three distinct categories. The following is an excerpt from the study:

  1. “The Traditionalists (37%) are just setting off. They’re challenged by the data explosion, the growth in social media and the plethora of new channels and devices; have yet to integrate their physical and digital sales and service channels; seldom engage with customers via social networks, and rarely use analytics to extract insights from the customer data they collect.
  2. “The Social Strategists (33%) have passed the first few milestones. They’ve recognised social media’s potential as a vehicle for engaging with customers, and they’re building the infrastructure they’ll need to operate in the social arena. But, like Traditionalists, they haven’t yet begun to exploit the opportunities arising from the data explosion and advanced analytics.
  3. “The Digital Pacesetters (30%), by contrast, are much further down the road. They’re reasonably prepared for the data explosion and well placed to handle the increasingly heavy social and mobile traffic from a growing range of devices. They’re also actively putting the resources required to operate as a fully integrated physical-digital enterprise in place. And they regularly use advanced analytics to generate insights from customer data”.

How to be a disruptive and evolved CMO

  • Be at the forefront of storytelling in a data-driven era
  • Embrace marketing and its relationship with big data. Find out how.
  • Research and find the best methods for understanding the data and marketing analytics
  • Have the right data and analytics available to measure marketing effectiveness
  • Discover the most-effective ways to incorporate the data into marketing processes, decisions and how to use it to impact audiences and enhance business results
  • Draw up a personal list of incredible marketing analytics every CMO should know and live by in 2017 and beyond. My list reaches 100; what about yours?
  • Embrace, understand and seek to know how to use technology by cultivating your IT capabilities. Technology skills form an integral part of the digital era CMO’s functional expertise; there is no escaping this.
  • Change or face extinction (short tenure), which will be preceded by your loss of prominence and clout at board level.

Let’s award our CMO leaders

South African CMOs are seldom celebrated and recognised for the brilliant job they do in capturing markets for the companies they market. South Africa doesn’t have a body that specifically recognises and rewards CMOs for their demonstrated business leadership in building, leading and motivating high-performing marketing organisations, marketing teams and brand leadership. Maybe it’s time we change this.

For a start, let’s recognise SA CMOs ranked next to the brands they market using South Africa’s Top 20 Most Valuable Brands (US$) in 2017 by Brand Finance.

South Africa’s top 20 CMOs in 2017

Rank 2017

Chief marketing officer

Brand

2017 Brand value                  (US$m)

2017 Brand rating

Industry group
1 Mapula Bodibe MTN 2.975 AA+ Telecom
2 Mzamo Masito Vodacom 1.767 AA Telecom
3 Nikki Twomey Standard Bank 1.512 AA+ Banking
4 Vacant Sasol 1.385 AA- Oil & Gas
5 Charmaine Huet Woolworths 1.337 AAA- Retail
6 Bobby Malabie Absa 1.335 AA Banking
7 Faye Mfikwe FNB 1,160 AAA- Banking
8 Janet Larsen Investec 1.004 AA Banking
9 Nomsa Chabeli Mazibuko* MultiChoice 985 AA- Media
10 Vacant Nedbank 934 AA+ Banking
11 Andrea Quaye Castle 828 AA- Beverages
12 Neil Schreuder Shoprite 806 AA- Food-diversified
13 Mike Prentice Spar 754 AA- Food-diversified
14 Devan Naidoo Mondi 711 AA- Paper
15 Andrea Quaye Carling Black Label 692 AA Beverages
16 Biren Valodia Mediclinic 659 A+ Healthcare
17 Vuyo Lee Old Mutual 645 AA- Insurance
18 Yegs Ramiah Sanlam 528 AA Insurance
19 Adrian Naude Pick n Pay 495 AA- Retail
20 Stuart Bird (group CEO) Mr Price 456 AA Retail

 

Corrected at 8.26am at 22 August 2017.

See also

 

MarkLives logoLaunched in 2016, “The Big Q” is a regular column on MarkLives in which we ask key industry execs for their thoughts on relevant issues facing the ad industry. If you’d like to be part of our pool of potential panellists, please contact editor Herman Manson via email (2mark at marklives dot com) or Twitter (@marklives). Suggestions for questions are also welcomed.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Cover Stories: Thoughtfulness in design (18 August 2017)

by Shane de Lange (@shanenilfunct) Let’s delve into great media design from South Africa and around the world:

  • ELLE South Africa — print
  • Enso — online
  • Migrant Journal — print
  • Prufrock — print
  • The Country Gentleman — iconic
  • The New York Times Magazine — print

Find a cover we should know about? Tweet us at @Marklives and @shanenilfunct.
Pinterest icon Want to view all the covers at a glance? See our Pinterest board!

Print

ELLE (South Africa), August 2017

Elle South Africa, August 2017 - Amanda Black

South African Singer-songwriter Amanda Black faces the music in the August 2017 issue of Elle SA. The cover immediately sets an Afrocentric tone with its warm, saturated colour space. A choice selection of complementary citrus, umber and ochre tones are suggestive of the African sun, sand and savanna without falling into stereotypical connotations. The considered placement and selection of typography, juxtaposition of flat and patterned surfaces, and the art-directed photography complement a vibrant theme in support of SA music, specifically in relation to the representation of women in the industry, coinciding with Women’s Month in SA.

 

The New York Times Magazine (US), 13 August 2017

The New York Times Magazine, 13 August 2017 - Michael Deng

Echoing the opaque conceptual photography of French artist, Christian Boltanski, the cover for the August 2017 issue of The New York Times Magazine is alluring, to say the least. The cover is a ghostly portrait of Michael Deng, a 19-year-old Asian-American pledge who was killed during a fraternity initiation ritual in 2013. The portrait is a reproduction of an original artwork by the Miaz brothers, who are known for their eerie images that use a delicate process of applying multiple layers of spray paint onto canvas. Supported by a subtle use of the grid and an unassuming, classical blackletter masthead, the simultaneous solitude and anonymity portrayed by this cover speaks volumes about the day-to-day experience of young Asian-Americans in college fraternities across the US.

 

Prufrock (South Africa), Volume 3, Issue 2 (#12)

Prufrock, volume 3, issue 2

Prufrock is an independent magazine that celebrates contemporary writing in SA, publishing various forms of literature in all 11 official languages. The twelfth and most-recent issue (Volume 3, Issue 2) sports a cover that appropriates visuals more-suited to the world of cinema, with typography treated as if it were affected by screen burn brought about by the gleaming light of a projector, and photography textured with film grain simulating the effect of vintage film. The clever use of typography here further emphasises the design and layout of movie posters — arguably film-title sequences as well — giving the publication a cult-like tonality that speaks to the magazine’s maverick personality.

 

Migrant Journal (Switzerland), #2

As a discursive platform for the consequences of migration today, Migrant is a six-part creative journal that embraces the notion of the modern nomad. Situating various notions of distribution though present-day global networks, Migrant blurs the distinction between proximity and promiscuity within the context of a rapidly changing, information-driven world. Themed Wired Capital, the recently published second issue continues to evolve upon the complexities that arise from the movement of people across the globe, and the inevitable cross-pollination of information across borders. Migrate balances its fairly serious exploration of new critical spaces with the use of unorthodox, bespoke typefaces and sophisticated layouts reminiscent of early avant-garde magazines such as Lef (former Soviet Union) and Merz (Germany). In this way, Migrate happily marries surface with substance in a formal yet poetic way, bringing its message across loud and clear.

 

Online

Enso by Readymag

Enso Magazine - Peter Behrens

Enso magazine is a project spurred on by Readymag, an online platform that enables designers and likeminded individuals to easily create their own portfolio sites, digital magazines and microsites. As creativity plays a central role in the production of meaning in any given society, Enso’s aim is to supportsthe production of culture in various forms of art, craft and design. Among the three existing features published thus far is a concise microsite detailing the life and work of German architect and designer, Peter Behrens. As one of the most-influential designers of the 20th century, Behrens mentored some noteworthy names, including Walter Gropius, Mies van der Rohe and Le Corbusier — three of the most-prominent Modernist architects of all time. The distorted use of typography, print-like layout, animated graphics and interactive visuals are treated in a formalist, almost architectural manner that stands as an ode to Behrens, substantiated by the bold title: The First Designer.

 

Iconic

The Country Gentleman (America)

First published in 1831, The Country Gentleman was an American magazine that focused on agricultural matters. In the early 20th century, the magazine took a pioneering turn when it altered its focus to the actual business of farming, rather than general farming issues. With this change came the introduction of a sophisticated cover template with tasteful rules for Illustration, layout, and typography that would rival most cover designs today. As a result, the magazine became the second most-popular agricultural magazine in the US during the post-war period. In 1955, the magazine was bought by The Farm Journal, the most-popular farming journal of the time, where it arguably lost its design mojo. Recently, designers such as Austin-based DJ Stout (a partner at Pentagram) have taken a cue from the original design direction of The Country Gentleman, evidenced in Stout’s work for Dairy Today first implemented in 2010. Modern Farmer soon followed with a similar aesthetic in 2013.

 

 

Shane de LangeShane de Lange (@shanenilfunct) is a designer, writer, and educator currently based in Cape Town, South Africa, working in the fields of communication design and digital media. He works from Gilgamesh, a small design studio, and is a senior lecturer in graphic design at Vega School in Cape Town. Connect on Pinterest and Instagram.

Cover Stories, formerly MagLove, is a regular slot deconstructing media cover design, both past and present.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist