Individualisation as a marketing strategy
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to custo...
Influencer marketing — investing in foot sold...
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it wort...
Black (owned) agencies left behind by MAC Cha...
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black ...
Avoid Chernobyl in your business — don’t let ...
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them...
Unlocking the holy grail — data, transparency...
by David Alves. What's happened in the pursuit of the holy grail of data is that costs for manufacturers and s...
Everything you need to know about Google Mark...
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enabl...
African Echo: Zambia, our friendly meme nation
by Mukandi Siame. When you type Zambian memes into a search engine, you soon realise that Zambia has become a ...
The myth of originality
by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.
Data enables, rather than defeats, creative f...
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativ...
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.