Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | By Invitation Only – Motive

by Masego Motsogi. Are we as an industry making a difference — or are we simply regurgitating old American ref...

by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: th...

by Abe Louw. Social impact has started to move to the core of many business models and has attracted the inves...

by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoter...

by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing...

by Jeff Harvey & Glenn Jeffery. We've had time to reflect on our first time at Cannes Lions, check out the wor...

by Siwe Thusi. As my stay in Kampala unfolded, I found it more and more fascinating that traditional marketing...

by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.

by Nontokozo Madonsela. Instead of donating money or even time, companies should look to support businesses al...

by Marisa Louw. As PRs, pitching stories to the media is a key part of what we do daily. Why is it, then, that...