For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup....
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates origin...
Intelligent content — should we be bullied by...
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a conne...
The independent state of PR — breaking, evolv...
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR...
Freelancing pitfalls & how to avoid them
by Marisa Louw. The decline in SA’s economy has resulted in a rise of freelancers and consultants across all i...
Five tips for effective performance marketing...
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through p...
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage femini...
Where are all the old people in adland?
by Jed Mowat. There's one group that's recently stood out for me as missing and that’s the silver-haired varie...
When everyone’s an expert, it’s smarter to sa...
by Jason Stewart. Identifying just who to trust, who’s an authority and who has credibility is not that easy.
PR IP at risk of being used without payment
by Michelle Cavé. Issues tend to creep in when clients treat PR practitioners merely as suppliers, rather than...