Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | By Invitation Only – Motive

by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enabl...

by Mukandi Siame. When you type Zambian memes into a search engine, you soon realise that Zambia has become a ...

by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.

by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativ...

by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.

by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show rea...

by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup....

by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates origin...

by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a conne...

by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR...