Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | By Invitation Only – Motive

by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief ...

by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.

by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman's views — which I fully agree with — in his Mar...

by David Cohen. Here’s how agencies may build a future-fit business that embraces the fourth industrial revolu...

by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day...

by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to custo...

by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it wort...

by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black ...

by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them...

by David Alves. What's happened in the pursuit of the holy grail of data is that costs for manufacturers and s...