Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | By Invitation Only – Motive

by Sizakele Masombuka. That something mystically special about Ghana is her people.

by Bokang Sibolla. By putting ourselves and our products on the market, we intrude on others’ valuable time an...

by Pepe Marais. Only by fixing the calibre of our creative thinking can we start talking about being paid for ...

by Gerhard Pretorius. The issue of passion projects and side hustles is actually more divisive than many reali...

by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international b...

by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only r...

by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows ...

by Meaghan Essel. With everything beginning to snowball, how are we going to sell cannabis products and servic...

by Nomfundo Dukada. One thing that’s stood out for me is the heteronormativity of some Valentine's Day campaig...

by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from sc...