Avoid Chernobyl in your business — don’t let ...
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them...
Unlocking the holy grail — data, transparency...
by David Alves. What's happened in the pursuit of the holy grail of data is that costs for manufacturers and s...
Everything you need to know about Google Mark...
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enabl...
African Echo: Zambia, our friendly meme nation
by Mukandi Siame. When you type Zambian memes into a search engine, you soon realise that Zambia has become a ...
The myth of originality
by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.
Data enables, rather than defeats, creative f...
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativ...
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Can’t touch this — can social results be tang...
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show rea...
For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup....
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates origin...