by Siwe Thusi. What does the brazen disregard for intellectual property mean for building multinational brands in Africa in future?
Category archives: Adland
#AgencyFocus: O’Brian — when David competes with Goliath
by Sabrina Forbes. This is a story of enterprise in a time of political and economic transformation, and highlights how good, solid, quality work far outreaches a fancy name or group title.
#Immersion: John Mwanza, Dentsu Aegis Network Zambia
by Moonga Mkandawire. John Mwanza chats about give and take, opportunities, the Zambian digital TV market, and more.
#AgencyFocus: 27-year-old agency dances with winds of change
by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.
The Power Report: Mind the gap — ASA liquidation leaves vacuum
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.
Adnalysis: Strategy no longer about positioning statements, platforms
by Bogoshi Motshegwa. There’s more to strategy than just holding your breath until the last slide is presented.
#AgencyFocus: Joe Public United — purpose parallel with profit
by Sabrina Forbes. Joe Public has evolved from traditional ATL to digital at the core — enter Joe Public 2.0.
Brand Culture: On parody & Nando’s
by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.
Ford taps BBDO as global lead creative agency
by MarkLives. Following a five-month process, Ford has announced a global redesign of its marketing operations.
All the Pendoring 2018 finalists
by MarkLives. Winners will be announced at this year’s gala event, scheduled for 1 November 2018 in Joburg.