by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
Category archives: Columns
Clicks ’n Tricks: The millennial misnomer
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
Ad of the Week: Papa knows best
by Oresti Patricios. FCB Joburg gets the nod for its Wimpy character and for keeping one of SA’s favourite fast-food brands local and lekker.
Innovator’s Toolkit: Adland and the power of failure
by Preetesh Sewraj. Here are some key thought points that may help incorporate a “building on failure” mindset.
Shelf Life: Local talent launches Rémy Martin’s summer campaign
Saatchi BrandsRock’s Rémy Martin campaign; the Denny mushroom burger; and unique designs at Wearels.co.za — Cheryl Hunter’s weekly pick!
#OpenAfrica: Luke Mckend on Google’s African opportunity
an #OpenAfricaMag feature. Google Africa has ramped up its skills programme and aims to train 1m Africans in digital skills over the next year.
Brand Union embraces consumer experience design
by Herman Manson. The WPP-owned agency has a long history in SA but isn’t as well-known as it should be, thanks to various name changes.
SA TV Ratings: SABC 1 — top 20 primetime programmes Aug 2016
by MarkLives. The hottest primetime television shows on SABC 1 in South Africa revealed: TV ratings for the month of August 2016.
MagLove: The best magazine covers this week (7 October 2016)
National Geographic (Turkey), New York, Sawubona, Taalgenoot and Time Out London — MediaSlut’s weekly pick!
On My Mind: Personal marketing in a global village
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.