by Sean McCoy. Politics sets the scene for a discussion on the power of measurement and numerical scoring.
Category archives: Columns
AdForum Worldwide Summit NYC: Highlights — a look into the future
by Johanna McDowell. This year’s summary includes all of the agencies we visited and one key highlight from each day.
Shelf Life: Eduloan redefines education finance as Fundi
R\VERBED rebrands Eduloan, Oreo and Cadbury get icy with House of Brave, and SAB introduces Carver’s Weiss — Cheryl Hunter’s weekly pick!
Fair Exchange: Value doesn’t mean low prices or no benefits!
by Erna George. The obsession with cost-saving won’t go away but the increased focus on price as a means of driving sales is destroying brand value.
#OpenAfrica: Poverty in a rising Africa
an #OpenAfricaMag feature. Quality, regular, household consumption surveys are the building blocks for measuring monetary poverty and inequality.
Dentsu Aegis Network’s African strategy of stealth
by Herman Manson. Dentsu Aegis Network SSA is often highlighted for its smart, strategic moves in a highly competitive marketplace.
MagLove: The best magazine covers this week (14 October 2016)
Crumbs (Bath & Bristol), Good Weekend, House and Leisure, Man, Out and SARIE — MediaSlut’s weekly pick!
SA TV Ratings: SABC 2 — top 20 primetime programmes Aug 2016
by MarkLives. The hottest primetime television shows on SABC 2 in South Africa revealed: TV ratings for the month of August 2016.
#OpenAfrica: SMEs key to beating low-growth trap
an #OpenAfricaMag feature. According to Yogavelli Nambiar, the answer lies in bridging the gap between those that fail and those that succeed.
Brand Experience: Taking experiences in-store, and sales out
by Mike Silver. Isn’t it about time we start joining the dots from head, to heart, to wallet before it’s too late?