an #OpenAfricaMag feature by Dianna Games. Despite its challenges, the country has, until recently, been a top emerging-market destination for investment.
Category archives: Columns
Media Redefined: WhatsApp’s perfect media strategy
by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to consumers.
Dear Radio: How to use video with radio campaigns
by Paulo Dias. How can you use video on radio campaigns to reward listeners and help the aligned brand get the expected audience and views?
Ad of the Week: I want to break free
by Oresti Patricios. DDB South Africa continues to reinvigorate the Telkom brand with a campaign that pokes a sharp stick at the competition.
Africa Dispatches: The fine art of Mr_MediaX [interview]
by Mandy de Waal. Cebo Simphiwe Xulu speaks to us about them interwebs, the definition of art, the relationship between commerce and art, and more.
Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
Shelf Life: eSports open up new marketing opportunities
Africa’s first eSports Branding Summit; Ninety9cents helps celebrate Ackermans centenary; and a bold #DoritosMadeMeDoIt campaign — Cheryl Hunter’s weekly pick!
Liberty pitch to conclude this November
by Herman Manson. The RFI for the advertising account of financial services group, Liberty, has been out since May 2016.
#OpenAfrica: Five strategic leadership challenges for Africa
an #OpenAfricaMag feature by Marius Oosthuizen. Here are challenges that face Africa and the heads of public and private sector enterprises who want Africa to grow.
From bust city to Boomtown
by Herman Manson. What are the odds of building a reputable, national agency out of the Eastern Cape? If you’re Boomtown, very good, apparently.