by MarkLives. Jessica Yellin, Michelle Cavé, Tanya Kovarsky and Maciek Dubla each share something they believe their PR peers would benefit from reading. Cian Mac Eochaidh also gives some insight into BBBEE.
Author archives: Simone Puterman
Bland strategy — the state of contemporary advertising
by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing on the wall.
Shelf Life: Superbalist beauty • More crazy Thingamajigs • RedRock jerseys
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
The Martini Shot: The importance of freeing the bid, SA-style
by Bobby Amm. While our overseas contemporaries are more focused on female directors getting more opportunities, South Africa’s history means the challenge of promoting greater diversity is a lot more complex.
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?
#AgencyFocus: Hoorah’s bold approach to digital — and business
by Carey Finn. Digital agency Hoorah’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk.
#CannesLions: Cannes Virgins report — the wrap #GlennJefferyHarvey
by Jeff Harvey & Glenn Jeffery. We’ve had time to reflect on our first time at Cannes Lions, check out the work we didn’t see, and gather the photos and videos we haven’t shared yet.
Cover Stories: Airbnbmag, Art Licks, Caleo, Design Times & De Stijl
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
SA TV Ratings: DStv — primetime top 30 for Jun 2018
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for June 2018.
Brands & Branding: The infinite loop of purposeful & agile brand-building
by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.