by Marguerite Coetzee. In order to understand consumer behaviour on a deep and meaningful level, it requires an exploration of the underlying macro-sociological drivers and the micro-psychological needs.
Author archives: Simone Puterman
Shelf Life: Zola Nene quality • Go 4th TVC • US whiskey imports surge
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
African Echo: Uganda — how do you localise when we’re all similar?
by Siwe Thusi. As my stay in Kampala unfolded, I found it more and more fascinating that traditional marketing has taught us to look for the differences between people — when we should be doing the opposite.
ABC of Scale: What marketers can learn from Airbnb’s growth hacking
by Charlie Mathews. How did the founders of Airbnb drive growth for what is now one of the world’s biggest hospitality marketplaces?
#AgencyFocus: TBWA\Hunts — “always in beta mode”
by Carey Finn. TBWA\ Hunt Lascaris is focused on reinvention and investment in staff.
Clicks ’n Tricks: Google rearranges furniture; drops AdWords, DoubleClick
by Charlie Stewart. While the dry nature of the headline announcement received little media exposure, the move should be of interest for anyone with more than a passing interest in the future of marketing.
Cover Stories: Matter, Nest, Romance Journal, Superbalist & The Economist
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
SA TV Ratings: SABC 3 — primetime top 20 for May 2018
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for May 2018.
Dissident Spin Doctor: Shaping society positively
by Emma King. I’ve always been of the opinion that someone doesn’t have a right to whinge and moan if they haven’t bothered to try and do anything about it.
A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.