Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Author archives: Simone Puterman
eMarketplaces & Brands: The ecommerce price point
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Karl Hammerschmidt of RunwaySale.
Adnalysis: How rigid should a brand positioning be?
by Bogosi Motshegwa. What happens when a brand is positioned in such a way that it limits or stifles its availability or distribution and accessibility to people?
Only Connect: Influencer marketing — the B2B golden bullet
by Bradley Elliott. Influencer marketing, and the technologies and data that unlock this, is central to B2B marketing.
#CannesLions: Day 5 highlights, notable wins
by César Vacchiano. Day 5 was about the New Miss America, the strange power of confidence, Sir Martin Sorrell and the final set of awards.
#AgencyFocus: Avatar breaks through in Cape Town
by Carey Finn. “The market needs to be aware that Avatar is in Cape Town, and we’re open for business,” says Mthunzi Plaatjie.
#CannesLions: Cannes of beens
by Jarred Cinman. I’m here to report that certain clichés about Cannes Lions are true — and others are even more true.
#CannesLions: Day 4 highlights, notable wins
by César Vacchiano. Day 4 was about #morefishlessplastic, the future CMOs, Brand Marketers’ Creative Summit, what creativity can do, effective innovation, the future of retail, and more inspiring awards.
Cover Stories: Chronic, Cup of Couple, Businessweek, Mundial & The Enemy
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
#CannesLions: Day 3 highlights, notable wins
by César Vacchiano. Day 3 was about fashion as a cultural influence; reimagining the retail experience; GAFA; deviant design; bites, snacks & meals; Spotify; and inspiring awards (Breaking Ballet).