The label of music stars like Ray Charles and Led Zeppelin have announced that revenue from digital music downloads has surpassed that of CD sales.
Tag archives: retail
Seeing is believing?
It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the …
Surprise. Delight. Entertain.
The web delivers what ad land seems to have forgotten by Mandy de Waal
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.
Moonwalking parents into buying a kids mag
“Moonwalk” is the latest in a series of award winning ads for National Geographic Kids magazine by FoxP2. Hats off to Andrew Whitehouse and Justin Gomes for another charming winner.