Independent industry news for marketing, advertising & media execs
The Cell C advertising account is not out to pitch. Karin Fourie, Senior Manager: Public and Media Relations at Cell C, confirmed that the account not being moved. “Ogilvy is still our agency of choice,” says Fourie.
It has been widely speculated in the ad industry that Cell C would be ill pleased to sit in the same group (WPP) as Vodacom (with Ireland/Davenport) and MTN (with MetropolitanRepublic) and that the account has gone out to pitch.
Given that this is the last ‘Ad of the Week’ for 2012 it feels good to celebrate the power of the individual with an advert that comes to us from Cell C, and which is very reminiscent of those legendary Apple ads, that famous campaign that put the company back on track when it had lost its way.
You know the ads, probably off by heart. But for the sake of nostalgia, let’s read those words again:
“Here’s to the crazy ones. The misfits.The rebels. The troublemakers.The round pegs in the square holes.The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.You can praise them, disagree with them, quote them,disbelieve them, glorify or vilify them.About the only thing you can’t do is ignore them.Because they change things.
They invent.They imagine.They heal.They explore.They create.They inspire.They push the human race forward.
Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art?Or sit in silence and hear a song that’s never been written?Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people. While some see them as the crazy ones,we see genius.Because the people who are crazy enough to thinkthey can change the world, are the ones who do.”
Now that campaign for Apple – which was called‘Think Different’ because that was the slogan for the ads – was created by TBWA\Chiat\Day in Los Angeles in 1997, a year that Apple Computers (now known simply as Apple) was in trouble. Steve Jobs exited the company following a palace coup in 1985, and what followed for the Apple brand was about eleven years in the wilderness.
by Herman Manson. Ogilvy Johannesburg walked away with the highest accolade in Afrikaans language advertising, the Pendoring Prestige Award, for its digital driven campaign MK is… for Afrikaans music channel MK.
by Herman Manson (@marklives) The Pendoring Awards, established in 1994 to promote and award Afrikaans language advertising, is coming to the Cape, one of the two provinces in South Africa where it is spoken by the majority of residents. It’s been warmly embraced by the city and its ad agencies.
The Pendorings have joined Cape Town’s Creative Week and the award ceremony takes place the Friday before the Loerie Award ceremonies (which happens on the Sat & Sun evenings of Sept 22 & 23).
Pendoring General Manager Franette Klerck says the move to Cape Town has reenergised the award show which has been run as a Section 21 (not-for-profit) company since 2010. This year saw over 500 entries – a jump of 40% on 2011. Entries from ad schools increased from 62 to 94 this year while entries from agencies jumped from 283 to 384.
Most categories saw increased entry levels although numbers for Outdoor were disappointing, Klerck admits. Digital entries grew well and, in a departure from judges comments on the crop reviewed in 2011, were commended for a dramatic increase in quality
Cell C is in negotiations to restructure its agency agreements. Karin Fourie Executive Head: Communications at Cell C, told MarkLives that “We are in discussions with all of our advertising agencies about possibly restructuring our agreements but these discussions are confidential between the parties and so at this stage we cannot provide further information. We can, however, confirm that we are satisfied with their performance.”
Fourie confirmed that the account is not out to pitch.
Cell C has decided to drop King James and FoxP2 as its advertising agencies.
The 50th annual D&AD Awards has resulted in four Yellow Pencil wins for South African ad agencies.
Cell C has put its through-the-line and digital advertising up for pitch
Loerie 2011 Rankings
by MarkLives. In a series of three posters aimed at luring entries from the industry, the overall Pendoring winner shows how he revels like a born rock star in New York, Paris and Amsterdam.
