Cell C restructuring agency agreements

Cell C is in negotiations to restructure its agency agreements. Karin Fourie Executive Head: Communications at Cell C, told MarkLives that “We are in discussions with all of our advertising agencies about possibly restructuring our agreements but these discussions are confidential between the parties and so at this stage we cannot provide further information. We can, however, confirm that we are satisfied with their performance.”

Fourie confirmed that the account is not out to pitch.

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