Andy Rice (@ricecommaandy) talks about his best (Nando’s) and other best (NSPCA) adverts of the week with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Tag archives: nando’s
Pendoring 2013 — five favourites
MarkLives.com picks its favourite campaigns from the 2013 Pendoring crop.
Nando’s, Toyota big winners at Pendoring Awards
The 2013 Pendoring winners have been announced. Eight gold and 26 silver trophies were awarded to advertising agencies on Friday, 20 September 2013, at the CTICC.
Ad of the Week with Oresti Patricios – Nando’s Hot Old Spice Spoof
Nando’s is renowned for its in-your-face ads that elicit a guffaw, because the brand often rips off popular culture icons and, delightfully, other ads. Last year it took a swing at Santam’s ad demonstrating the fact that we very often miss the details in ads. It did this by surreptitiously changing a background character’s clothing while the main character spoke about insurance clauses.
Santam could have reacted all ‘stuffed shirt’ about this cloned ad, and even taken Nando’s to the Advertising Standards Authority (ASA), but instead they offered to forgive the chicken people if a delivery of 74 Nando’s meals was made to the Johannesburg Children’s Home. Nando’s complied, but went one better by promising to repeat the exercise once a month for a year. It was a win-win for both brands, and the kid’s home.
Now Nando’s has done a rip-off of that iconic Old Spice campaign, which was called “The Man Your Man Could Smell Like”. Old Spice’s campaign was the stuff of legend and inspired reams of advertising case studies. The Old Spice ad became a viral sensation at the time, due to its cheeky, yet self-effacing and wry humour – it was poking fun at itself and an entire category.But more so, it was a pioneering, genre-defining campaign that showed how a brand could be re-invigorated with a clever campaign.
Ad of the Year with Oresti Patricios – The best ad of 2012
Now’s a good time to choose the best ad and advertiser for the year that’s left us, and it is a fairly easy choose.
How to direct a dictator (as told by Dean Blumberg)
by Kim Penstone Creating empathy for a man such as Robert Mugabe is no easy feat. But that was the task put to Dean Blumberg by agency Black River FC and client Nando’s.
Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
Ever tried to list all the reasons why you love South Africa?
In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.
In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.
There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.
To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.
Nando’s poking fun at 2010 campaign
Advertising Agency Cross Colours and Nando’s created a direct spoof of the ‘I was there’ radio spot for 2010. The Nando’s radio spot features a diverse group of South Africans reminiscing about their various ‘life changing’ moments in a Nando’s store, all against background music that is sneakily similar to the 2010 campaign.
Nando’s poke fun at shameless ministerial gravy train
Nando’s latest television commercial is a send-up of South Africa’s parliament ministers. Their high-flying spending is used to contrast the latest, good-value offer from Nandos – three peri-peri wings and chips for only R19.95.
The double breasted, well, burger
This ad for Nando’s advertises a bigger, fuller, bouncier, double breasted burger, and features… well see for yourself. The idea was generated by Black River FC and it was directed by Cindy Lee from Fresh Eye Film Productions.