The 2013 Pendoring winners have been announced. Eight gold and 26 silver Pendoring trophies were awarded to advertising agencies on Friday, 20 September 2013, at the Cape Town International Convention Centre.
Draftfcb Johannesburg took two gold trophies and walked away with Prestige Award for its Toyota radio campaign titled Taai Oumas, Taai Tieners, Taai Meisies. Black River F.C. also took two gold trophies and a silver, as well as the Umpetha award for its spicy Nando’s TV-campaign, titled Athletes, Anthem, Izikhothane. Joe Public won a gold Pendoring and five silvers.
Ogilvy Johannesburg, TBWA\Hunt\Lascaris Johannesburg and Draftfcb Cape Town each won one gold, while Draftfcb Cape Town bagged three silvers and Ogilvy Johannesburg two.
Silver Pendoring awards also went to Baie-Lingual Concepts, tbsp///beyond the line and The Jupiter Drawing Room Johannesburg (two each), while FoxP2 Cape Town, Studio Zoo, M&C Saatchi Abel Cape Town, MetropolitanRepublic, The Jupiter Drawing Room Cape Town, Etiket and Haas Advertising each walked away with a silver Pendoring.
The advertising schools that received silvers were AAA School of Advertising Cape Town (three), Northwest-University (two) , the AAA School of Advertising Johannesburg and The Red and Yellow School of Logic and Magic, (one each).
TELEVISION/CINEMA (with a production budget exceeding R500 000)
Silver
Title: Cell C Manifesto
Agency: Ogilvy & Mather Johannesburg
Advertiser: Cell C
TELEVISION/CINEMA (with a production budget less than R500 000)
Silver
Title: Afrikaans Kom Kaap Toe
Agency: Draftfcb Cape Town
Advertiser: Pendoring Advertising Awards (2012)
NON-BROADCAST VIDEO & FILM
Silver
Title: Missie Moskou
Agency: Haas Advertising
Advertiser: SARU
RADIO
Gold
Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)
Agency: Draftfcb Johannesburg
Advertiser: Toyota
Silver
Title: Diamante is ‘n duisend woorde werd
Agency: The Jupiter Drawing Room Johannesburg
Advertiser: Browns
Silver
Title: NG vs Klopse
Agency: Ogilvy & Mather Johannesburg
Advertiser: Mzansi Magic
Silver
Title: Vriendskap
Agency: M&C Saatchi Abel Cape Town
Advertiser: Takealot.com
NEWSPAPERS
Gold
Title: Stories, Spelling, Rose (Campaign)
Agency: Joe Public
Advertiser: Bryanston Parallel Medium Pre-Primary School
MAGAZINES
Silver
Title: Jan van Riebeeck, Nul, Klinkers (Campaign)
Agency: FoxP2 Cape Town
Advertiser: National Geographic Kids Magazine
Silver
Title: Ontbyt, Koffie (Campaign)
Agency: Joe Public
Advertiser: Clover
POSTERS
Silver
Title: Onweerstaanbaar
Agency: TBWA\Hunt\ Lascaris Johannesburg
Advertiser: Nissan
Silver
Title: Satanis, Voëls, Dik Vingers, Flerries (Campaign)
Agency: Joe Public
Advertiser: OFM
Silver
Title: Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)
Agency: Draftfcb Cape Town
Advertiser: Pendoring Advertising Awards (2012)
OUT OF HOME
No award
DIGITAL & INTERACTIVE COMMUNICATION
No award
DIGITAL MIXED MEDIA CAMPAIGN
No award
INTEGRATED CAMPAIGN
Silver
Title: Grootste Afrikaner van Alle Tye
Agency: Etiket
Advertiser: Maroela Media
ORIGINAL AFRIKAANS
Gold
Title: Onweerstaanbaar
Agency TBWA\Hunt\ Lascaris Johannesburg
Advertiser: Nissan
Silver
Title: #DISAFRIKAANS
Agency: tbsp///beyond the line
Advertiser: kykNET
Silver
Title: OLX Bakkie
Agency: Studio Zoo
Advertiser: OLX
RETAIL
No award
CRAFT: Animation
Silver
Title: Mnr. Neus
Agency: Joe Public
Advertiser: Clover
CRAFT: Illustration
Silver
Title: The-O: Studio Wall Design
Agency: Baie-Lingual Concepts
Advertiser: The-O Recording Studio
CRAFT: Illustration
Silver
Title: Vat Oor: Tokio, Vat Oor: Londen, Vat Oor: Sydney (Campaign)
Agency: Draftfcb Cape Town
Advertiser: Pendoring Advertising Awards (2012)
COMMUNICATION DESIGN
Silver
Title: The-O: Identity Programme
Agency: Baie-Lingual Concepts
Advertiser: The-O Recording Studio
LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION
Silver
Title: #DISAFRIKAANS
Agency: tbsp///beyond the line
Advertiser: kykNET
Silver
Title: Hyundai Superband
Agency: The Jupiter Drawing Room Cape Town
Advertiser: Hyundai
TRULY SOUTH AFRICAN: TELEVISION
Gold
Title: Athletes, Anthem, Izikhothane (Campaign)
Agency: Black River F.C.
Advertiser: Nando’s
Gold
Title: Parliament
Agency: Black River F.C.
Advertiser: Nando’s
Silver
Title: Human Spirit
Agency: The Jupiter Drawing Room Johannesburg
Advertiser: ABSA
TRULY SOUTH AFICAN: RADIO
Gold
Title: Skhot’ So Hard
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Gold
Title: Warranty, Elijah, Mega Mileage Bonanza (Campaign)
Agency: Draftfcb, Johannesburg
Advertiser: Toyota Automark
Silver
Title: Mielie Meal Anel, Rahul (Campaign)
Agency: Black River F.C.
Advertiser: Nando’s
Silver
Title: Project English (Campaign)
Agency: Joe Public
Advertiser: One School at a Time
TRULY SOUTH AFRICAN: GENERAL
Gold
Title: Fire Blanket Calendar
Agency: Draftfcb Cape Town
Advertiser: Engen
Silver
Title: Connector Bot (Campaign)
Agency: MetropolitanRepublic
Advertiser: MTN
Silver
Title: The Rhino Stamp Project
Agency: TBWA\Hunt\ Lascaris Johannesburg
Advertiser: Stop Rhino Poaching
Silver
Title: Yawn Machine
Agency: Joe Public
Advertiser: Douwe Egberts
TRULY SOUTH AFRICAN: INTEGRATED CAMPAIGN
No award
STUDENTS
STUDENTS: TRADITIONAL MEDIA
No award
STUDENTS: DIGITAL MIXED MEDIA CAMPAIGN
No award
STUDENTS: CRAFT – Editorial Design
Silver
Title: Fokofpolisiekar
Tertiary Institution: AAA School of Advertising Cape Town
Product/Service: Fokofpolisiekar Band
Student: Francois Linde
STUDENTS: CRAFT – Design
Silver
Title: The Unholy Trinity
Tertiary Institution: AAA School of Advertising Cape Town
Product/Service: Selfpromotion
Student: Misha le Roux
STUDENTS: INTEGRATED CAMPAIGN
Silver
Title: Blink Stefanus Kaggelk*k
Tertiary Institution: North-west University
Product/Service: Blink Stefanus
Student: Stephan Pretorius
Silver
Title: VredeFest Toffie
Tertiary Institution: North-West University
Product/Service: VredeFest
Students: Lanita Germishuys, Janine van der Bank, Vicki Joubert, Iske Conradie
STUDENTS: TRULY SOUTH AFRICAN – GENERAL
Silver
Title: Analysis of Space
Tertiary Institution: AAA School of Advertising Cape Town
Product/Service: Selfpromotion
Student: Kim Albrecht
Silver
Title: E-toll
Tertiary Institution: AAA School of Advertising, Johannesburg
Product/Service: Nando’s
Student: Kgosietsile Mogorosi
STUDENTS: TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN
Silver
Title: Vertrekker Vellies
Tertiary Institution: Red & Yellow School of Logic and Magic
Product/Service: Vertrekker Vellies
Students: Grant Renecle, Beatrice Willoughby
PRESTIGE AWARD:
Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)
Category: Radio
Agency: Draftfcb, Johannesburg
Advertiser: Toyota
UMPETHA AWARD:
Title: Athletes, Anthem, Izikhothane (Campaign)
Category: Truly South African: Television
Agency: Black River F.C.
Advertiser: Nando’s