by Herman Manson. Arye Kellman and Jason Levin are positioning this new influencer marketing agency as a creative concept-led one.
Tag archives: nando’s
Shelf Life: No ostriching for iWYZE and Joe Public
Joe Public extends iWYZE campaign, organic Siam Botanicals come to SA, and Nando’s and M&C Saatchi Abel mix it up — Cheryl Hunter’s weekly pick!
But Does It Work: Advertising with brand personality
Andy Rice draws upon examples such as Nando’s and Netflorist to encourage brands to explore their personalities more.
Nando’s changes agencies, appoints M&C Saatchi Abel
by Herman Manson. Nando’s has appointed a new ATL lead agency in M&C Saatchi Abel. The account was previously held by MetropolitanRepublic.
The Real McCoy: A Sorbet by any other name
by Sean McCoy. Would taste as sweet, with apologies to the great William Shakespeare. That may or may not be the case for Sorbet, the dynamic new entrant into the local South African beauty industry.
Shelf Life: New positioning for heritage Cape brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes; Nando’s goes uptown; and Momentum’s foray into fashion.
Ad of the Week: Nando’s serves up the good news
by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.
#designindaba diary: Reclaiming public buildings and beauty in Dakar #makechange
by Herman Manson (@marklives) The 2015 Design Indaba Conference’s in-between day (usually day one and day three are the strongest) still delivered some gems to delegates: Robbie Brozin, Selly Raby Kane, Omar Victor Diop, Santiago Cirugeda and Stefano Giovannoni.
Ad of the Week: Call me chicken but it’s a tie
by Oresti Patricios (@orestaki) Two of South Africa’s favourite fast-food chicken outlets, Chicken Licken and Nando’s, have seen new television commercials flying forth from their creative coops. And — happy day — both use humour to market the respective (but competing) brands.
Heroes & Zeros: best & worst brands of the week
Andy Rice is on leave so this week Jenny Crwys-Williams gets to pick our Heroes & Zeroes. Jenny talks about her best and worst brands of the week — Nando’s and Barclays owned ABSA — during The Ad Feature on Talk Radio 702.