by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Tag archives: facebook
Tech Law: The murky world of audience-data based marketing
by Paul Jacobson (@pauljacobson) No sooner had Facebook announced plans to make users’ data available to advertisers for more targeted advertising, Google is rumoured to have plans to allow brands to use “first party data” for better targeting of search ads.
Tech Law: Has Facebook found the balance between targeted ads and privacy?
by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.
Smart Africa TV: Facebook’s largest African markets
by Russell Southwood (@BalancingActAfr) In this video interview, Nicola D’Elia, head of growth and partnerships, EMEA, Facebook, talks about: Facebook’s subscriber numbers in Africa and its biggest markets; its relationships with mobile operators and the different business models it’s trying; its advertising operation in the region; the work of its strategic alliance Internet.org; and its present and future relationship with developers in the region.
Facebook’s ‘look back’ is marketing in disguise
By Paul Harrison and Michaela Jackson Are you one of the thousands of people around the world who recently created a “look back” Facebook movie? The videos are a new feature available to Facebook users, developed to celebrate the social network’s 10th anniversary. The program uses photos and activity from your Facebook feed to create a one-minute movie, accompanied by music that gets you emotionally involved.
Tech Law: Publicity vs privacy — if you’re a marketer, you won’t like this column
by Paul Jacobson (@pauljacobson) A fairly subtle, and yet fundamental, shift has been underway for a few years now and it is likely to radically change digital marketing if it becomes the norm. This shift isn’t necessarily about users moving from one service to another (although this is indicative of the shift); it is more profound than that. As you may expect, this shift has do with privacy and, if you’re a marketer, you’re not going to like it.
Tech Law: How you sell for Facebook and Google
by Paul Jacobson (@pauljacobson) Let’s look at how consumers are acting as sales agents for Facebook and Google through expanded use of our personal information.
Social media puts HR ethics under the spotlight
by Karen Sutherland, Monash University Social media has definitely changed the game for job-seekers and recruiters. Traditionally, HR recruiters placed an advertisement, sifted through the responses, and interviewed the shortlisted candidates before appointing the best interviewee with the best references. Those days are over.
The increase in social media adoption has provided recruiters with access to volumes of information about candidates that they were never before privy to. With this vast amount of candidate data at their fingertips, recruiters may struggle with the ethical implications regarding how much they let this information influence their decisions when appointing staff.
Limited research has been undertaken in Australia in relation to this issue. However, research from the Unites States suggests that HR recruiters are using social media in two ways: to find candidates and to screen them after receiving their applications.
The jury is still out on the effectiveness of social networking sites such as LinkedIn as recruitment tools, although, they have been described as a “shop window” for recruiters searching for suitable employees. A US study of 1000 recruiters found that 92% used or planned to use social media as part of their recruitment strategy and 93% chose LinkedIn as their most favoured tool for this process.
While the potential savings to time and costs may be enticing for recruiters using social media instead of traditional methods, this practice limits the field exclusively to social media users. If social media skills are not a key selection criterion, limiting the candidate pool to only those with a social media presence could be deemed as unethical and discriminatory. It is unfair for candidates to be excluded purely because they have not jumped on the social media bandwagon. Additionally, recruiters could be overlooking quality candidates by limiting the field.
Blogger Math Takes On Facebook
by Bob Hoffman (@adcontrarian), San Francisco Bay I saw some numbers last week on how the top 10 retail brands are doing on Facebook.
The numbers came from the 4th quarter of 2012 — the Christmas selling season which is by far the best season for most retailers and, presumably, the season at which Facebook activity would be highest for retailers.
The numbers are startling.
We know that ads on Facebook are alarmingly invisible, with click through rates somewhere around 5 in 10,000. But we’ve been told that the real value in Facebook is not in display ads but in engagement on brand pages.
From what I can tell, these things are just as ineffectual as display ads. Let’s do some blogger math (full disclosure: blogger math is known to be unreliable and is not to be confused with real math.)
Tech Law: SA law advances dealing with social Web issues in Facebook defamation ruling
by Paul Jacobson (@pauljacobson) The innocuous looking case of H v W which was handed down in the South Gauteng High Court on 30 January 2013 is anything but. Judge Willis’ 30 page judgment recognises the harm a Facebook post can do to a person’s reputation and throws the weight of the Court behind the person defamed (and who can afford the legal fees).