by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
Tag archives: AdForum
#AdForumSummit London: Gender balance a focus
by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.
Masterclass Notes: Pitching, rules of engagement with marketers, agencies
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
#AdForumSummit LA: Film, branded content growth now exponential
by Johanna McDowell. We pitch consultants met with Spark44, 180 LA and Deutsch on Day 5 of the AdForum Worldwide Summit Los Angeles, Friday, 12 April 2019.
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
#AdForumSummit LA: New industry player to change things up
by Johanna McDowell. We pitch consultants met with Team One, The Stagwell Group and Dentsu Aegis Network on Day 3 of the AdForum Worldwide Summit Los Angeles, Wednesday, 10 April 2019.
#AdForumSummit LA: Focus on content & collaboration
by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
#AdForumSummit LA: Insight into WPP’s restructuring
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.
#AdForumSummit Amsterdam: Era of vertical video is now
by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.
#AdForumSummit Amsterdam: Mix of intl networks, local independents
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.