AdForum Worldwide Summit: Conductivity vs connectivity

by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.

AdForum Worldwide Summit: The agency of the future

by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.

AdForum Worldwide Summit: Data-inspired creativity

by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.

AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching

by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.

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