Cell C – from apologetic to annoying

Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”

Avusa to discontinue SoccerLife 442, remains committed to consumer market

Avusa Magazines is closing down SoccerLife 442, the soccer lifestyle title it has been publishing for the past seven years. News of the closure comes in a memo from Avusa Magazines GM Justice Malala to staff that was leaked to Bizcommunity.com. The February 2011 issue, currently in the process of going out on newsstands across the country, will be the final one.

Mandela ‘death’ hoax exposes weakness of Twitter as news platform

The retweet didn’t kill the newsman, after all. As it turns out, the growth of Twitter simply reiterates the essential role of journalists in sifting through and filtering the rumour mill that hangs around the neck of the information economy. And a good thing it is, too.

Media24 Magazines restructures: end of line for well-known publisher brands

Media24 Magazines is set to restructure into five new business units, John Relihan, CEO of Media24 Magazines, has confirmed to Bizcommunity.com. This follows publication of an internal memo outlining details of the process leaked to the blog MediaSlutZA. Media24 Magazines is the largest magazine publisher in the country.

Caxton deal values Moneyweb at R100 million

Caxton Publishers & Printers Ltd has upped its stake in Moneyweb Holdings, the financial content company that produces Moneyweb.co.za, Miningweb, Marketingweb and a host of smaller properties, as well as Alec Hogg’s syndicated radio show (broadcast on SAFM, RSG and Lotus FM). Moneyweb also produces the business news section of Caxton-owned The Citizen.

The New Age: not an agent of change

TNA Media has launched the long-awaited, and much-debated, newspaper The New Age. Its front page, its second after the freebie Heritage Day special, reflects editor Henry Jeffreys’ careful juggling act of batting away any criticism that the newspaper is obviously pro-ANC while also creating interest during a rather slow news cycle.

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