by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Drive Local, Three Word Stories, Faces of Change, Roadblock, and Seriously Responsible.
Category archives: #CoronavirusSA
Thinking B2B: B2B marketing in a recession
by Warren Moss. Every conversation I have with a CMO or marketing director lately concerns how a B2B business should be looking at marketing its product or service in the face of a recession.
Q5: Monalisa Zwambila on PR, present and post-pandemic [interview]
by Carey Finn. The Riverbed Agency founder and CEO talks about the shape of PR during and after the pandemic.
#AdForumSummit: More acquisitions planned — Accenture Interactive
by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.
#Transformers: A brave new remote-working world
by Charlie Mathews & Kyle de Waal. The big lesson that has come from covid-19 is how adaptable people are, and how transformation is critical to becoming #FutureFit.
BREAKING: Media24 planning to close multiple magazines, newspapers
by MarkLives. Subject to finalisation, Media24 wants to close five magazines and two newspapers; outsource and reduce the frequency of its remaining monthly magazines; take two newspapers digital only; and reduce staff in related support services.
Power Report: Don’t let “Can I speak to a manager?” get lost in translation
by Megan Power. Suggesting that only Karens call for the manager focuses attention on the complainant, instead of the unjust policy or service failing.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
Clicks ’n Tricks: Shop ’til Facebook drops you #coronavirusSA
by Charlie Stewart. Merchants may wish to take note of Facebook’s chequered history before rushing to embrace Facebook Shops.
Dear Radio: Covid-19 accelerates change in radio #coronavirusSA
by Paulo Dias. From the dawn of 2020, it was evident that change was coming to the way we thought of radio and audio marketing.