by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
by Tiffany Markman. When panic is everywhere, times are tough, friends aren’t few but hiding at home, and no-one needs more emotional pain, let’s equip ourselves with better selling tools.
by MarkLives. 16–20 Mar 2020: Tracking adland event changes, postponements and cancellations due to the novel coronavirus, SARS-CoV-2, and its resulting disease, covid-19, as info comes in.
by MarkLives. 16–20 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to foster more-conscious business.
by Craig Hannabus. What covid-19’s shown us is just how broken our social platforms are. It’s time for a dramatic change — do we have the guts?
by Megan Power. What we do now, together, will determine how quickly that final whistle gets blown. Here are a few behaviour 101s for businesses, big and small, worth highlighting at this distressing time.
by Struan Campbell. First and foremost, our industry has a responsibility to help the cause. We can do two things to make a difference.
by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.