by Lebo Madiba. Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value.
Category archives: #CoronavirusSA
Watched #coronavirusSA: Top 10 TV shows deciphered — Jul 2020
by Richard Lord. The highs of TV viewing that we saw in April and May 2020 have come and have gone.
The Power Report: Cyber risk as much about comms as IT #coronavirusSA
by Megan Power. Ongoing risk management in a constantly changing environment is not something to leave to IT, board members and cyber security experts alone.
From pivot to pirouette in the events industry #coronavirusSA
by Kelly McGillivray. What’s become clear is that the most-strategic thinking concerning events is actually to do with supporting people.
MarkLives #AdChamps of the Month [Aug 2020]
by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.
There is no ‘new normal’ #coronavirusSA
by Marc Horne. Here are some cultural shifts that will represent profound strategic opportunities for brands willing not only to embrace them but to lead them.
How to play together to win
by Gillian Rightford. Let’s look at how to build a process and culture that generates great creative output.
Thinking B2B: The future of B2B events
by Warren Moss. When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales?
An Accountant in Adland: The lockdown hangover [S2 E7]
by Siwe Lawrence. As much as our partying days are the thing of the past (for now), the glory days of certain ‘life’ hangovers have peaked.
SA TV Ratings: Jun 2020 primetime — DStv, e.tv, SABC 1, SABC 2 & SABC 3
by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for June 2020.