by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during 2016. It was a big year!
Category archives: Columns
Global Headline Makers: Caroline Duret, France
by Mark Tungate. Caroline Duret of RadiumOne’s Paris office makes “data-driven marketing” sound like an exciting career option.
The Real McCoy: Use your second chance properly
by Sean McCoy. In the journey of internal brand-building, the world is seldom perfect and, as hard as we try, it does go wrong from time to time.
The Surgery: How to choose superheroes over strategy…
by Mimi Nicklin. It’s the end of the year, and it’s too late to start discussing strategy, so let’s talk superheroes instead…..
Beyond Borders: Brand ranking in the developing world
by Craig Page-Lee. YouGov BrandIndex is a platform that provides a daily measure of the public perception of brands across multiple sectors in real-time.
Shelf Life: Finding the magic at Woolworths
Woolworths’ star-studded Santa series, Vega and Utopia call Generation V, and the UK welcomes KWV’s Cruxland — Cheryl Hunter’s weekly pick!
#AdoftheYear: South Africa’s best ads 2016 [part 2]
by Oresti Patricios. Which five ads have reaped the rewards, and top spots, in Marklives.com’s Ad of the Year countdown?
Brand Experience: Evaluating experiences — learn from robots
by Mike Silver. Isn’t it about time big brands adopted an online startup mindset when it comes to engagement?
#MagLoveTop10: Best magazine covers of 2016 — international
by MediaSlut. This week, we’re looking at the 10 best international magazine covers of 2016!
SA TV Ratings: e.tv — top 20 primetime programmes Oct 2016
by MarkLives. The hottest primetime television shows on e.tv in South Africa revealed: TV ratings for the month of October 2016.