#AdChamps • #AdOfTheWeek • #AdOfTheYear • Column •

Ad of the Week: Old bag, brand-new perspective

by Oresti Patricios. Mirum and Scottish Leader push boundaries and explore ways to market a traditionally conservative product to a new generation.

by Oresti Patricios. NATIVE VML and Arcade Content have created a Standard Bank campaign to lift South Africans out of the doldrums.

by Oresti Patricios. Halo and Star Films present a breakout, vibey, appealing TVC for Kenya’s CBA mobile banking app for young adults.

by Oresti Patricios. Ogilvy Cape Town and Giant Films bring a unique and uniquely South African take to the Audi Q2 #untaggable campaign.

by Oresti Patricios. FCB Cape Town and We Love Jam have created a charmingly funny series of radio ads for Blooms Pharmacy.

by Oresti Patricios. Capitec, that innovative banking brand, has come up with an inhouse campaign for the social age.

by Oresti Patricios. Investec, Aqua and Velocity Films reach out to the ‘me’ generation with a cyber-essay that celebrates individualism.

by Oresti Patricios. A tongue-in-cheek vignette from Jupiter Cape Town and Bouffant pays homage to the era and the spirit of Windhoek Lager.

by Oresti Patricios. When European brands invade your country and your market, what do you do? You remind everyone why your brand is so great.

by Oresti Patricios. This week’s Ad of the Week is all about graffiti and the high-flying brand that is supporting street artists in the Mother City.