by MarkLives. Big winners last night include Gloo@Ogilvy, Demographica, Gorilla, Liquorice/Publicis Africa, TBWA\Hunt\Lascaris and King James.
Author archives: Simone Puterman
SA TV Ratings: 26 Oct–1 Nov 2015 (week 44)
by MarkLives. The hottest television shows in South Africa revealed: TV ratings for week 44, 26 October–1 November 2015!
MagLove: The best magazine covers this week (13 November 2015)
Bloomberg Businessweek, M (France), Volkskrant, Food & Home Entertaining, Sawubona and STUFF — MediaSlut’s choice this week!
Ad Exec: Founding a new commercial model for advertising
by Tom Fels. Worldwide, the message is the same — we’re all looking for the model that will see us sustainably into the future.
Talk Africa: From beers to likes — social currency in Kenya
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
The Adtagonist: Digital — the buzzword that never buzzed off
by Carl Cardinelli. The word “digital” needs to be erased from our vocabulary.
Homegrown: Rewriting the rules — the growth of value brands
by Lynne Gordon. Designing a value brand to win on affordability is easier said than done — and the leaders are those who play by a new set of rules.
Ad of the Week: Supporting the stars of tomorrow, today
by Oresti Patricios. Jameson and Native VML crack it with the microsite and culture-focused project, “Jameson: The INDIE Channel”.
Shelf Life: Raw materials inspire Berman Brothers design
Construction concept coup for Inhouse, Consol keeps active with new range and Martell Cognac comes to SA — Cheryl Hunter’s weekly pick!
Global.Ad.Geeks: Humans vs cancer? Advantage Humans
by Mandy & Jon. The American Cancer Society has a powerful message front and centre in an arresting new campaign by DDB Chicago.