by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
Author archives: Simone Puterman
The Real McCoy: From VW to government — a call for leadership
by Sean McCoy. We can’t expect employees to be highly engaged and deliver to a specified standard or level while leadership does something else entirely.
Ad Feature: Spar spots a potential upside to loadshedding
Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
SA TV Ratings: 19–25 Oct 2015 (week 43)
by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 43, 19–25 October 2015!
MagLove: The best magazine covers this week (6 November 2015)
Newsweek, renegade COLLECTIVE, V, VOGUE, Vanity Fair (Italy) and Zig Zag — MediaSlut’s choice this week!
Talk Africa: Making an impact — Ghanaian hits and misses
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
Motive: Time for more inspired short-term insurance advertising
by Angela Adamson. If SA heads into a recession, short-term insurers must make more creative, emotive communications that stand out against the clutter.
Ad of the Week: The kung fu fabulosity returns
by Oresti Patricios. The quest for enlightenment continues with Chicken Licken’s new laugh-out-loud ‘kung fooey’ satire from Net#work BBDO and Plank.
Shelf Life: Sparkling new opportunity with Zari
Zari grape juice fills a market gap; milk alternatives made easy with Almond Breeze; and Lotto looks local for new games — Cheryl Hunter’s weekly pick!
Thinking TV: RWC 2015 breaks global TV viewership records
by Inge Hansen. National pride and interest are what builds the platform for the phenomenal monetary success that has come from World Cup events.