by Tim Robinson (@burningpoint) I recently spoke to Kevin Swanepoel, president of the One Club New York and organiser of the One Show Awards and Creative Week New York [and a South Africa expat, nogal], about the new role video is playing in the media landscape and the best breakout video ideas he’s seen recently.
Monthly archives: October 2013
What MetroR, MTN should know about education in Uganda
by Anton Crone (@antoncrone) The advertising industry is full of well-educated, extremely talented people, but it is driven blind by awards and the creative egos that chase them. Awards are vital; they raise the bar. But with the brains that the industry has, far more concerted effort could be put into making a positive difference.
Tech Law: How POPI will change your direct marketing activities
by Paul Jacobson (@pauljacobson) The Protection of Personal Information Act has particular interest for direct marketers because of the likely substantial impact the legislation will have on consumer-facing initiatives when it goes into effect. POPI has a section that deals specifically with and introduces a consent model designed for direct marketing. It is an interesting model and I’ll explain why in a moment.
MagLove: Sex and nudity sell
by MediaSlut (@MediaSlut) Sex and nudity sell. Sex and nudity make people talk. Sex and nudity are what it’s all about in this week’s selection of favourite international and local magazine covers… GQ Italia, L’Officiel Hommes, Variety, VOGUE Turkey, and Wonderland.
Grubstreet: Social Media Landscape 2014 study
by Gill Moodie (@grubstreetSA) Social networking is truly on the rise in South Africa, the recent “Social Media Landscape 2014” study tells us, and the top brands of South Africa are intensifying their social-media activity.
Media Future: Mobile money transforming Africa
A new study reveals just how different e-commerce is in Africa compared to global trends, writes Arthur Goldstuck (@art2gee).
Millennial Ad-Grad: Africa is rising
by Faheem Chaudhry (@FaheemChaudhry) Growing up, the ‘brain drain’ was a phenomenon often talked about and highlighted in conversations around struggling emerging markets, particularly in South Africa. But the tides have indeed turned, and as the next generation of marketers in Africa, we find ourselves in a rather exciting place.
Shelf Life: Escape to Mainstay
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.
The Ad Contrarian: Agencies are selling clients the wrong kind of miracles
by Bob Hoffman (@adcontrarian) With the exceptions of pop music and fashion, there is probably no more trendy business than advertising. Every few years we invent a trendy new miracle and everyone immediately jumps on it. But selling the wrong kind of miracles is a very dangerous and short-sighted habit to adopt.
Ad of the Week with Oresti Patricios — Absa: “Prosper”
by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.