IF THE TSHIRT FITS WEAR IT is a new South African t-shirt label that promises to focus on amusing social and political observations. Get them at Big Blue, Boom Boom Boom, Kitsch+Kool or Sowearto! The range is designed by Bradley Kirshenbaum of LoveJozi fame.
Monthly archives: April 2009
Rebranding the advertising industry
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch.
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
Will the beatle and the bee move metal?
“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.
Thirteen floors of support for Lions Super 14 rugby team
Auto & General Insurance has wrapped its thirteen-floor head quarters in Richmond, Johannesburg with a 1862.22m² graphical tribute to the Lions Super 14 rugby team. Printing the massive sticker took 84 straight hours on Media Foundry’s HP Scitex Exel 1500 printer and, applying it to the surface of the building took two weeks. A crew of four people, three in the gondola and one at street level, were involved in the installation, meticulously applying the sticker using squeegies while suspended at heights of up to 45 metres off the ground.
A (counter) counterfeit campaign
With times as tough as they are and counterfeiting spiralling out of control, below-the-line specialist agency, Mick&Nick spotted an opportunity to tap into an urban truth and drive a powerful value message from Look&Listen.
Empty DVD covers were handed out to motorists at intersections notorious for their pirate DVD activity.
Creative Director: Nick Liatos
Phil Collins and the candy selling Gorilla
The rather conservative image of Cadbury’s Dairy Milk chocolate is getting an update with this new ad by Ogilvy Johannesburg featuring a neck-clicking, drum-playing primate.
Egyptian mummies in the Cairo Museum: 24. Egyptian mummies in the British Museum: 300.
George Orwell once observed that: “History is written by the winners.” This thought proves only too true when looking at little known facts of history, when compared to more well-known facts, especially in the realms of conflict, conquest and civilization. Every story has two sides.
Behind the trillion dollar billboard
Conceptualised and created by TBWA\Hunt\Lascaris, these billboards and posters for The Zimbabwean newspaper were made entirely of worthless Zimbabwean bank notes. The billboard is made up of trillions and trillions and trillions worth of Zim dollar notes, which worked out to be cheaper than using paper.
Why the Digital Going is Good in Bad Times!
The forthcoming Net Prophet event (May 14th) will be available free of charge to delegates registering online. The event aims to change the way consumers and professionals alike view the Internet business opportunities currently available to them. One high profile speaker at this year’s event is well known and respected owner of World Wide Worx, …
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