Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new vodka inspires Absolut Elyx luxury lounge; Elizabeth Arden makeup range launches through Salon Media; and Smeg goes professional in South Africa via Munaaz.
Tag archives: Shelf Life
Shelf Life: The straw of life — portable water filter a potential lifesaver
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a portable water filter product from Aqua4Life that could save lives; Havas gambles on new experiential brand campaign; and get the Skinny on this World Design Capital 2014 design collaboration.
Shelf Life: Mixed reaction to new JSE brand identity
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: The JSE invests in a new brand identity for all stakeholders; the Cadbury floating cows are back on a high with another variant; and well-known wine brand, Zonnebloem launches designer POS.
Shelf Life: Imagine … Zilema
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Imagine… Zille & Malema embracing; Provantage relaunches media group; Brandcraft refreshes Fuseware; and Pernod brews new comms strat.
Shelf Life: Functional foods category set to grow
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new functional foods category set to grow; additional Findus veggie variants launched in SA; Regent Insurance refreshes brand, including new-look offices; and Pyrotec offers refrigeration printing solution.
Shelf Life: Oreo’s culture-jacking hits South Africa
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo’s culture-jacking hits South Africa, Lay’s launches a 50%, less fat chip, Shannon’s Merlot released and adidas’ custom designer mag out.
Shelf Life: University of Johannesburg rebrands
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: University of Johannesburg rebrands; a sporty new launch for Bos; Shift’s hard work on Lovers Plus; and creative new offices for 99c.
Shelf Life: Spicing up furniture design trends
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: latest furniture design trends from Cologne; spicing things up in the kitchen; is nailing a product to a wall actually art; and the sweet smell of success.
Shelf Life: Going wild with brave, integrated design in (South) Africa
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: VISI’s “Wild Design” tells us why we should love living in Africa and the World Design Capital of 2014; HKLM capitalises on annual report integrated reporting requirements; House of Brave’s office redesign; and Chris Pine decodes Armani.
#ShelfLifeTrends 2014: Culture change drives packaging innovation
by Louise Marsland (@Louise_Marsland) Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on ‘extreme’ flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles.