Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Incredible Connection rebrands with pilot high-fashion stores and a new retail philosophy; Sodastream bubbles on about its new brand ambassador; and Magnum uses tweets as currency to sweeten brand awareness.
Tag archives: Shelf Life
Shelf Life: Ka-ching! Cashing in on deals online
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: international sporting brand Erke launches in South Africa; Natural Spice spices up its packaging; a new distributor for Essie in SA; and another deals portal launches.
Shelf Life: Colour Christmas ‘Red’
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Johnnie Walker Red bottle undergoes its first redesign in over a decade; DHL speeds into Africa; and Fashion Media helps Edgars talk to consumers in store.
Shelf Life: Window shopping by touch
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: iGlass is a new product that turns shop windows into touchscreens; more luxury festive season gifts for your favourite clients (and media); sweet window branding for Marc Jacobs’ new launch; and a report back on KFC’s Hope campaign.
Shelf Life: A Toy for Toy Christmas retail story #ExtraSpecial
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Royal Dansk butter cookies launch in SA; DStv takes to the malls to demo Explora; Perdeberg Winery launches its wines in a new collection; and here’s how you can contribute to Checkers and Shoprite’s Toy for Toy campaign to provide festive cheer to needy kids.
Shelf Life: Android in an iPad at Chocnology
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: a unique exhibition where technology and confectionery meet by Native VML and Nestlé; more brands get into the Christmas spirit with specials for the festive season; and Provantage shows brands the NightLife in communities they want to target.
Shelf Life: Did KFC miss the global obesity memo?
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Sea Harvest launches a whole new food category in SA; vote for your favourite Russian Bear designer vodka bottle; KFC dispels Hope with this press release; and, as if we didn’t have enough advertising clutter, we now have billboards on top of cabs!
Shelf Life: The power to make a positive impact
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Jack Daniels fashion gear now available in SA; Stimorol steps up activation for students; Energizer promotion gives back; and Danone teaches kids about nutrition and design.
Shelf Life: Escape to Mainstay
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.
Shelf Life: Jack Daniels hits the road with Frank Sinatra
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week:
Get the skinny on Appletiser; Jack Daniels hits the road with Frank Sinatra; a sunny future for Formula1 Hotels; and, P.S., Cadbury’s has a message for all students.