A short while back Mail & Guardian editor Nic Dawes told Grubstreet that the paper’s website was doing very well – with its traffic up by about 40% over the past year.
“We’re rolling out new products,” Dawes said in February this year. “We’re spending money on growing a digital business and our online traffic was up 40% last year. We sell something like 1500 iPad editions and approaching 3000 Kindle. So we’re growing and things are happening.”
That’s great news from the tough little paper that has gone from strength to strength in recent years. It is, in fact, one of the few in SA to have stable or rising circulation so it’s heart warming to hear that M&G online is also growing – especially in a market dominated by the giant News24. Grubstreet tracked down M&G online editor Chris Roper to find out more the website’s fortunes.