Ad of the Week: Sanlam’s WhatsApp soapie is a first for SA

by Oresti Patricios. South Africans love soap operas and WhatsApp. King James has traded on these two insights for a campaign for Sanlam.

Ad of the Week: What makes South Africa unique

by Oresti Patricios (@orestaki) This week, we have selected the Santam TV commercial, “One of a kind”, created by King James Group that celebrates our specialness, and offers South Africans a mirror of some of those things we find normal every day, but are totally weird and inexplicable to a foreigner.

Agency Leaders: 2014’s most-admired ad agency in Cape Town

by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.

Ad of the Week: Sanlam’s super-duper boy

by Oresti Patricios (@orestaki) It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad from King James Group that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.

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