by Craig Page-Lee. Informal m-commerce will eventually present a challenge to the bricks-and-mortar retail sector throughout Africa.
Tag archives: Beyond Borders
Beyond Borders: Brands behaving badly
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
Beyond Borders: Africa’s most attractive retail/FMCG markets
by Craig Page-Lee. Let’s watch and see how the more-structured and formal retail sector evolves in Africa and what this means for informal traders.
Beyond Borders: The colour of Africa is RED
by Craig Page-Lee. A wash of Coca-Cola RED covers the continent, and it is to this that I am referring.
Beyond Borders: The future of OOH is mobile
by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Beyond Borders: Ad agency networks in sub-Saharan Africa — genuine representation or just another door plaque?
by Craig Page-Lee (@cpl_ignite) Is a standalone Digital Agency of the Year Award still relevant? Is the African Advertising Agency Network of the Year Award correctly titled and genuinely representative of activities on the continent?
Beyond Borders: The agency of the future — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) What will the ad agency of the future look like, and will we see the emergence of the “full-service agency” again — or not? These were key discussion points at the recent Advertising Week Europe 2015 festival.
Beyond Borders: What’s shaping the future of our industry — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.
Beyond Borders: Driving innovation and its role in Africa’s prosperity
by Craig Page-Lee (@cpl_ignite) A consistent topic that is appearing more frequently across the multitude of publication and blogs that I trawl through, in the quest for greater knowledge, is that of innovation.
Beyond Borders: Retailers’ reality — the need to move north
by Craig Page-Lee (@cpl_ignite) We all have a reliance upon, and a relationship with, grocery retail brands in South Africa, and I have become curious as to where else on the continent these various organisations have migrated and “set up shop”.