Independent industry news for marketing, advertising & media execs
The am i collective has launched a project that will see it sending its Bare beasties to galleries all around the world before auctioning them off online and donating the proceed to child welfare. The in house crew and a number of artists contribute to the creative BAREs. Find them all at http://bare.amicollective.com/
BUF, the internationally acclaimed animation firm in Paris (France) that has provided special effects for many global brands and feature films including Batman – The Dark Knight, joined forces with local agency Draftfcb Johannesburg and production house Velocity to create an inspiring television commercial for the new generation Lexus RX.
The new ad focused primarily on the Lexus RX450h. The objective was to showcase its design features while demonstrating its hybrid technology. To achieve this, Draftfcb Johannesburg’s creative team of executive creative director, Grant Jacobsen, creative director (art direction) Leon Moodley, and creative director (copywriting) Erin Brooks linked one of South Africa’s most spectacular displays of natural beauty – the Namaqualand flowers – with the Lexus RX450h, thereby highlighting its elegant design and its environmentally friendly hybrid qualities.
It took six weeks for the campaign to be completed and it will flight between August and October this year. The background score was composed and produced by Audio Militia’s Paul Norwood and Craig Hawkins.
Dress up: Music through the 60’s, 70’s, 80’s, 90’s, 00’s
Date: Thursday 29 October
Time: 19h30
Venue: Pococks Beach Volleyball Arena
Cost: Members R185, non-members – R235
Tickets include entry, dinner and two drinks. Tickets are limited, so email Jodie now on rsvp at gapfactor.co.za or call the party line on 082 768 6009.
Funds raised are contributed to the AMASA Learnership Programme, an industry initiative aimed at curbing the talent shortage. AMASA also asks each individual attending to donate gifts in the form of children’s toys which are delivered to the Little Switzerland Children’s Home in time for Christmas each year.
The Spier Contemporary 2010 has revealed a new brand identity centered on the multi-layered statement; “Open for Art”.
Creative Director Kevin Flood says that the core challenge was to encapsulate a complex conceptual competition in an open, transparent and non prescriptive way. “It needed to speak to all levels of South African society from the high art intellect to the general public. We chose a single cohesive idea, which would be instantly recognisable and communicate the Spier Contemporary as a brand. In turn, it needed to be flexible enough to live across different forms of media, from traditional print, to ambient and electronic”.
The collaborative creative team is made up of graphic designer Kevin Flood (of Creative Flood), copywriter Theo Erasmus (of Membrane), web designer James Mentz (of Tenacity Works) and the Spier Contemporary project team.
Call for entries: The Spier Contemporary invites the submission of any new creative work in any medium. This includes animation, graphic design, illustration and product design. For more information, please visit www.spiercontemporary.co.za.
Rather than merely telling customers just how slim-fitting the new range of SlimFit Zeroo Degrees Jeans is, Euro RSCG South Africa devised an instore campaign to prove it to them. The ads demonstrate that SlimFit Zeroo Degrees Jeans are so tight, the contents of your pocket will leave an imprint on your skin.
Creative director: James Daniels
Art director: Chris Crawford
Copywriter: Glenn Curtis
Photographer: David Prior
Retoucher: George Greyling
Noseweek (link) has suggested that personal relationships played a role in FNB’s recent agency account move that awarded part of the contract to The Jupiter Drawing Room owned MetropolitanRepublic. [See the story on Fin24 and more reaction at Politicsweb]. MarkLives requested some clarification from FNB and received the following statement:
“The re-tender for our advertising accounts was driven by a clear need expressed by executives across the bank to revitalize our above-the-line media presence.
In doing this, we set out to achieve very clear benefits for the bank and made our agency selections on that basis.
The selection process was closely governed by our audit committee to ensure that the process was fair and thorough.
The bank’s executives further ensured the evaluation of the four short-listed agencies provided a sound platform from which the contracts could be concluded.
The appointments were compliant with our corporate governance requirements that are applied during every procurement decision.”
Virginia Magapatona
Head of Corporate Communications
COMMERCIAL DETAILS:
PRODUCT/SERVICE: Momentum
TITLE: SECONDS
COUNTRY OF ORIGIN: South Africa
FIRST AIR DATE: July 2009
PRODUCTION INFORMATION:
PRODUCTION COMPANY: Velocity Films
PRODUCTION COMPANY CITY: Cape Town
DIRECTOR: Keith Rose
PRODUCER: Grant Davies
AGENCY INFORMATION:
AGENCY: DRAFTFCB
AGENCY CITY: Cape Town
E.C.D Francois De Villiers
C.D Schalk van der Merwe
COPYWRITER: Neil Gardiner
AGENCY PRODUCER: Caz Friedman
COMMERCIAL DETAILS:
PRODUCT/SERVICE: BAJAJ – Pulsar 220
TITLE: SENÓR JACK – The world’s fastest Indian
LENGTH (RUNNING TIME): 60 sec
COUNTRY OF ORIGIN: India
COUNTRY OF BROADCAST: India
FIRST AIR DATE: July 2009
PRODUCTION INFORMATION:
PRODUCTION COMPANY: Velocity Films
PRODUCTION COMPANY CITY: Cape Town
DIRECTOR: Keith Rose
PRODUCER: Grant Davies
AGENCY INFORMATION:
AGENCY: Ogilvy & Mather
AGENCY CITY: Mumbai
E.C.D: Abhijit Avasthi
C.D: Manoj Shetty
COPYWRITER: Manoj Shetty
HTV: Vikram Bangera
This ad for the Hyundai i20 was created by agency The Jupiter Drawing Room. “We wanted to position the i20 as a car packed with fun and excitement, all wrapped in a stylish and powerful package. Our launch TVC illustrates this by showing the i20 having fun with a group of friends – literally,” says spokesperson Nadia Riepenhausen. The take-out is ‘The i20 is a part of your life’.
The entire commercial was shot in-camera meaning that no special effects were used. They used a stunt driver to make the car do a 360 spin on the same slippy slide that the actors were using.
Creative Team
Production House: Wicked Pixels
Director: Craig Wessels
Creative team: Luca Van Vuuren & Jonathan Commerford
CD: Livio Tronchin
Music: Theo Crous
Audio mix: Big Leap
The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management. The above-the-line print and outdoor elements aim to capture the essence of the IS brand, with a surreal depiction of technology set against the backdrop of peoples’ everyday lives, encapsulated through everyday headlines. Full service creative agency Hello World created a central campaign idea that encapsulates the company vision while remaining true to IS’ people centric approach to business.
The ad entitled ‘Conversations’ includes an image of paper planes flying past a restaurant window. This is very similar in concept to the current MWeb TVC, but conceptualisation of this ad took place last year and production was done in March, so it is pure co-incidence that both ads used similar concepts, says Pedro van Gaalen of Hello World Agency.