by Ndumiso Ndlela. After a few trips down the rabbit hole, some key findings remain the same.
Category archives: Watch
Shelf Life: Creating an edge for Hunter’s
Hunter’s EDGEs into world of beer with Net#work BBDO & Bioscope Films; Primedia delivers radio to road; and Nespresso expands in South Africa — Cheryl Hunter’s weekly pick!
Cover Stories: Thoughtfulness in design (24 Nov 2017)
Emigre, Esquire, Friends, Harvard Design Magazine, Surface and The Economist — Shane de Lange’s weekly pick!
Global Headline Makers: Stéphane Wargnier, France
by Mark Tungate. French children’s wear brand, Petit Bateau, has a colourful and kinetic recent ad; top image maker, Stéphane Wargnier, speaks about kids, mischief and torture tests.
Back2Basics: Things are what they used to be
by Mark Eardley. In B2B, things are what they used to be. Just listen to The Man.
Ad of the Week: Don’t live for money, says Nedbank
by Oresti Patricios. This week, Nedbank — and Joe Public United and PHI of The Star Film Company — must take a bow again for a clever set of ads that work on two levels.
Headspace: Beyond the solution to lending a helping hand
by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
Shelf Life: Ocean Basket gets So Interactive about sushi
So Interactive creates the Art of Fusion for Ocean Basket; 1Life talks about male cancer; and Cruiseabout opens in Hyde Park — Cheryl Hunter’s weekly pick!
Why Things Matter: The relationship between consumer & product
by Marguerite de Villiers. Humanity has the ability to create and transform the material world and, in return, we are shaped by it.
Ad of the Week: Kulula’s #travelhaters you gonna love
by Oresti Patricios. kulula’s standout commercial comedy always raises chuckles, and its new TVC campaign — from McCann Johannesburg and Hammerhead TV — is alive with the laughs.