by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Prakash Patel of Fogg.
Category archives: Watch
Young, Gifted & Killing It: Jabulani Sibiya
by Veli Ngubane. Jabulani Sibiya is now calling Joburg home as he takes on the lead strategist role on one of South Africa’s most-iconic brands. We find out more.
Shelf Life: Tag 8 telling success stories for Retail Capital
Retail Capital’s new campaign gets real; convenient delivery with Engen and DSV ByBox; and Wag the Dog launches handbooks for retailers — Cheryl Hunter’s weekly pick!
Why Things Matter: Commodified — appropriation vs appreciation
by Marguerite Coetzee. What happens when material culture items are removed from their original context and transplanted into another?
#AdoftheYear2017: South Africa’s best ads [ads 3-1]
by Oresti Patricios. The year is almost done but, before you get there, a standing ovation, please, for the three best advertising campaigns of the year!
Shelf Life: Nando’s shows how South Africans can fix everything
Nando’s latest politically timed TVC; Publicis tells Africa to #OwnYourCrown; and Visa evolves sensory branding — Cheryl Hunter’s weekly pick!
#AdoftheYear2017: South Africa’s best ads [ads 10-4]
by Oresti Patricios. It was a great year for TV ads but there were also mould-breaking experiential campaigns that illustrated once again how innovative South African agencies can be.
Global Headline Makers: Artem Sinyavskiy, Russia
by Mark Tungate. Artem Sinyavskiy of Russian agency, Marvelous, tells us how he transformed a talent for organising parties into an agency that thrives on unexpected solutions.
Shelf Life: Grey creates Uber’s first local campaign
Uber SA ads launch with laughter, Ella instant cappuccino on shelf, and Firestone’s summer karaoke in a kombi — Cheryl Hunter’s weekly pick!
Ad of the Week: Sanlam, Cape Town encourage us to sing for our shower
by Oresti Patricios. Do you sing in the shower? Sanlam, City of Cape Town, Cape Town Tourism and King James Group think you should — and here’s a song or two to keep that shower short and save water.