by Emma King. Our new president, Cyril Ramaphosa, has shown that he’s a master of a good PR stunt.
Category archives: Watch
#WaterWise: CT agencies focused on changing behaviour — part 2
by MarkLives. FCB Cape Town and VML South Africa are next on our panel, giving us their take on the business impact of Cape Town’s water crisis, and their contribution towards avoiding it.
Media Redefined: How to make a good virus
by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this to go viral.”
Shelf Life: JWT, Bomb position Kellogg’s breakfast
Kellogg’s new breakfast potential, BlackLabels creating success for June15 and Sol Mexican Beer’s SA first — Cheryl Hunter’s weekly pick!
Young, Gifted & Killing It: Masego Motsogi
by Veli Ngubane. Sowetan-born Masego Motsogi is an anomaly in the ad industry: a black woman leading one of the hottest agencies in South Africa.
Shelf Life: New Afro-optimistic perspective with Scottish Leader
Scottish Leader, I See A Different You inspire afro-positivity; SA’s first isiZulu-speaking doll from Prima; and China challenges the Range Rover Sport — Cheryl Hunter’s weekly pick!
Thinking B2B: The importance of visual platforms in B2B marketing
by Warren Moss. I believe that B2B brands in South Africa are missing a trick by not producing campaigns to increase visibility.
Shelf Life: WWF launches first brand campaign in 50 years
M&C Saatchi Abel helping create relevance for WWF; a franchise creation by Xperiencemakers; and Valentine bouquets from Doritos — Cheryl Hunter’s weekly pick!
Why Things Matter: Materialised — personified vs objectified
by Marguerite Coetzee. An object has physical properties but it also has semiotic and intangible value, meaning and qualities.
Corporate America swings from sobs to silence in this year’s Super Bowl
by Thomas Kolster. Of four quarters of fast-paced Super Bowl commercials, only around 10 aimed for something bigger than product plugging. What about some sense of purpose, or is it just products first?