Media24 Magazines is set to restructure into five new business units, John Relihan, CEO of Media24 Magazines, has confirmed to Bizcommunity.com. This follows publication of an internal memo outlining details of the process leaked to the blog MediaSlutZA. Media24 Magazines is the largest magazine publisher in the country.
Category archives: Tech
Annual Google Zeitgeist identifies brands in the news
Every year, Google provides some insight in the spirit of the times, our collective zeitgeist, when it releases lists of the worlds’, and South Africa’s top search items. YouTube, owned by Google, has also released its list of the most-watched videos on its service during 2010.
Award-show behaving badly
Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back – albeit cautiously.
Magazine summit no crystal ball on media future
Journalism and marketing will continue to move ever closer, with the wall once separating them being steadily dismantled. By publishers. And that’s a good thing. Read on.
Seeking to answer questions around magazine strategy in the information age, publishers from across the country gathered at the Cape Town International Convention Centre for the first annual SAPPI MPASA (Magazine Publishers Association of South Africa) Media Summit. A prelude to the day’s main draw, the PICA awards (the magazine publishing industry’s annual award show), the summit was meant to explore what the magazine landscape will look like five years from now. There seemed to be few answers.
PICA awards evening shows Media24’s dominance
Here is a reminder how powerful a force Media24 is in the South African magazine world. At the 2010 MPASA PICA Awards held late last week in Cape Town, its associate companies, including New Media Publishing and Touchline Media, picked up an incredible 22 awards. Out of 29.
When a click doesn’t pay
South African publishers are facing increasing pressure from advertisers to adopt a pricing model based on the clickthrough rate on banner ads, rather than the more traditional CPM (cost per mille or cost per thousand), pricing model, which is based on a fixed price for every 1000 impressions served.
CPC, or cost per click, is a performance-based pricing model, in which the advertiser is charged only for the number of clicks an ad delivers. The model was popularised by search engines such as Google.
Another Guide to Following People on Twitter
How does one decide who to follow on Twitter? The answer is apparently much more complicated than you would expect. None of that “I don’t like this guy’s face” nonsense. It’s a potentially lengthy process involving multiple steps according to various social media expert types.
‘Social media experts’ and flow charts go together like Google and Verizon or Facebook and privacy-invasion. They just get one another. The web hosts numerous attempts to chart the thought process of you, dear Tweep, in deciding who you will follow.
2010 Loerie Awards in ten tweets
2010 Loeries Awards in ten tweets
The Creative Process Illustrated – on YouTube
The Art Directors Club and YouTube announced the launch of “The Creative Process Illustrated – on YouTube”, a new series of documentary video shorts in which top agency creatives and marketers provide a rare behind-the-scenes look at how great online work is made.
Top creatives including BBH New York’s Kevin Roddy, Barbarian Group’s Benjamin Palmer, W+K’s Old Spice team of Eric Kallman and Craig Allen, and Dynomighty Designs’ Terrence Kelleman have been interviewed in a behind-the scenes look at creative development in the digital age. The film shorts will premiere on September 28. After the premiere, the films will posted on YouTube Show & Tell.
9/11 Remembered
“This happens to all nations, be comforted together.”
Listener talking on air following September 11 attacks, Umhlobo Wenene Fm, September 2001. As reported in media.toolbox, the predecessor of MarkLives.