PICA awards evening shows Media24’s dominance


Here is a reminder how powerful a force Media24 is in the South African magazine world. At the 2010 MPASA PICA Awards held late last week in Cape Town, its associate companies, including New Media Publishing and Touchline Media, picked up an incredible 22 awards. Out of 29.

Its closest rival was Cape Media, thanks to the success of Leadership magazine. Media24 took home Magazine of the Year (Consumer), thanks to Sarie, and Magazine of the Year (Custom) with a win by Woolworths Taste from Media24’s New Media Publishing division.

Women’s Health was as near as a sure bet as one can get for wining Launch or Re-launch of the Year (Consumer), with launch editor Kate Wilson taking the titles’ circulation within a hair’s breadth of established Men’s Health – up 35% on Touchline’s internal circulation projections.

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Published by Herman Manson

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