The Creative Process Illustrated – on YouTube
The Art Directors Club and YouTube announced the launch of “The Creative Process Illustrated – on YouTube”, a new series of documentary video shorts in which top agency creatives and marketers provide a rare behind-the-scenes look at how great online work is made.
Top creatives including BBH New York’s Kevin Roddy, Barbarian Group’s Benjamin Palmer, W+K’s Old Spice team of Eric Kallman and Craig Allen, and Dynomighty Designs’ Terrence Kelleman have been interviewed in a behind-the scenes look at creative development in the digital age. The film shorts will premiere on September 28. After the premiere, the films will posted on YouTube Show & Tell.