by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for May 2020.
Category archives: Columns
#Transformers: Structural transformation matters. Just do it!
by Charlie Mathews. As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made an ad.
EDITORIAL: Mapping a changed world, and finding new ways to thrive
by Herman Manson. With the support of the ACA and HumanInsight, MarkLives is setting out to explore how brands and marketers started on the path to transforming.
MarkLives #AdChamps of the Month [Jun 2020]
by Kyle de Waal & Morgan Botha. Our latest choice of SA lockdown campaigns: #SongOfHope, Mothers of Industry, UNITY, We’re Worth Waiting For, and #SaveYourSpot.
EXCLUSIVE: TBWA merges Yellowwood, HDI Youth
by Herman Manson. While the two agencies combined officially as of 1 June 2020, the integration process will last through the rest of June 2020.
Zeitgeist of Now: Post-literate communication in a world of memes
by Jason Stewart. “Post-literate communication” is a phrase explaining how technology’s changing how we create and consume that information.
New Wunderman Thompson SA CEO steps into job, from home
by Herman Manson. Miles Murphy stepped into his new role shortly after SA’s ‘hard’ lockdown came into effect and had to tear up his 100-day plan and change his set of priorities.
Hard Relate: A measurement by any other name
by David Alves. There seems to be a glimmer of hope when it comes to transparent measurement.
Curiosity: EGBOK and Springboks
by Marguerite Coetzee. Just as the springbok transitioned from a symbol of separation to hope and then to unity, so, too, can we shift our national narrative and know that Everything’s Gonna Be OK.
Making meaning in the mess #coronavirusSA
by Wayne Naidoo. I can’t help but think that this coronavirus might be the very thing that could cure the ills of our ailing industry.