by Carey Finn. Curious about the Free Radio Initiative and other ways to get social causes on the airwaves? The NAB exec director explains.
Category archives: Columns
Media Redefined: The unbearable lightness of social media
by Martin MacGregor. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
Thinking B2B: B2B marketers are getting CX all wrong
by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
Extract: How to Tango with a Tiger — Sarah Ritchie on top 20 frustrations
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
SA TV Ratings: Apr 2020 primetime — DStv, e.tv, SABC 1, SABC 2 & SABC 3
by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for April 2020.
Dear Radio: Reclaim the disclaimer
by Paulo Dias. Let’s kick off with a philosophical question… If a disclaimer is sped up so much that no one can hear it, did you really play a disclaimer?
Q5: Reading vs radio, with Josephine Buys & Peter Langschmidt [interview]
by Carey Finn. Josephine Buys and Peter Langschmidt of the PRC break down some surprising findings from the PAMS Brands People, Products and Platforms Fusion 2019 Survey with Nielsen.
#WritersBlock: Pundits, pedants and purists
by Tiffany Markman. Is there room for Grammar Police in a world where English evolves? I don’t think so — and that’s a tough scenario for me, because I am one.
#CircData: ABC Q1 2020 sees more newspaper circ numbers fall
by Herman Manson. The ABC of South Africa has released newspaper circulation statistics for the period Jan–Mar 2020 (ABC Q1 2020).
#CircData: More declines as bad news keeps piling up for mags
by Herman Manson. The ABC of South Africa has released consumer-magazine circulation statistics for the period Jan–Mar 2020 (ABC Q1 2020).