by Carey Finn. Cuma Pantshwa and Zama Nkosi-Mabuye, the power duo behind the female-focused marketing agency, chat about the why, what and how of their work.
Author archives: Simone Puterman
Fair Exchange: Rebalancing for branding post #CoronavirusSA
by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.
#CoronavirusSA: “Virtual meetings” — WTF?!
by Leigh Tayler. Much has changed in a mindbogglingly short period of time, and one such thing is my latest WTF?! moment — the virtual meeting.
#CoronavirusSA: CMOs, it’s time to roll up our sleeves
by Danni Dixon. There are things that we as marketers can focus on right now so that we can get ready to pivot our brand, products and business for growth.
#CoronavirusSA: Bundling up — the bad CX caused by unbundling
by Craig Hannabus. Unbundling of services is problematic on several fronts.
#CoronavirusSA: Silence & sci-fi #curiosity
by Marguerite Coetzee. The sonic facets of a community offer insight into the physical qualities of and social actors within a space.
#CoronavirusSA: Humanity is the new currency #notsoordinary
by Taazima Kala-Essack. Recently, I came across the sentiment ‘humanity is the new currency’ and it’s stuck with me in a way that none ever has.
MarkLives #AdChamps of the Month [May 2020]
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom, SA Tourism, Spur and Dunlop — plus two honourable mentions, Toyota South Africa and Willowton Group.
#CoronavirusSA: Navigating brand meaning in times of crisis
by Emma Odendaal. Consider your brand’s role in the ‘new normal’ and how it can alleviate the worry in your customers’ lives with these defining characteristics of the new consumer psyche.
Q5: The science of brand memory, with Hamish McPharlin [interview]
by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.