by Martin MacGregor. I’m going to give predictions a miss but am going to unpack what I think are the two clear realities in paid media right now.
Author archives: Simone Puterman
#CoronavirusSA: Platitudes and perspectives #hardrelate
by David Alves. In the spirit of our ‘new world’, here are a few anecdotes and pieces of tech that you might not have heard of yet that might become the ‘new normal’.
#CoronavirusSA: Digital integrity & brand safety in 2020
by Carey Finn. Ultimately, it’s about public safety and social responsibility, says John Montgomery, GroupM global executive VP of brand safety.
#CoronavirusSA: Sport & entertainment marketing Q&A
by Struan Campbell. I’ve had a lot of questions from clients in our space which have been looking for advice under the circumstances.
#CoronavirusSA: Building the prospect pipeline #masterclassnotes
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
#CoronavirusSA: Live concerts cancelled but music innovates connections
by Thabiet Allie. This is a scary time for the music industry at large and most artists have lost 90% of their income due to show cancellations. But it’s not all doom and gloom.
Making the in-house agency model work
by Carey Finn. Efficiency is the name of the game, according to Oliver Africa’s leadership team.
#CoronavirusSA: Covid-19 is reminding us to be human
by Vista Kalipa. Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails, business calls, virtual meetings and online.
Q5: Brand conscience, with Lebo Madiba [interview]
by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
#CoronavirusSA: Spending on OOH when we stay at home
by Remi du Preez. Lockdown presents new opportunities for savvy OOH advertisers willing to ride out the storm.