by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.
Author archives: Simone Puterman
#CoronavirusSA: Customisation & agility’s forced democratisation
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.
#CoronavirusSA: Recession marketing is for the brave
by Danni Dixon. What used to keep marketers awake at night is going to be replaced with the battle for growth with significantly less funds.
Q5: Brands, brands, brands, with Jeremy Sampson [interview]
by Carey Finn. Speaking in his personal capacity, Jeremy Sampson weighs in on some of the biggest surprises and challenges for brands in South Africa, and globally, over 2019/2020.
#CoronavirusSA: How to grow in a covid-19 recession
by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.
#CoronavirusSA: Future-proof your agency — what clients will want now
by Ann Nurock. When we eventually come out of this lockdown, consumers and brands will behave differently and agencies need to be ready to adjust to this different world.
#CoronavirusSA: Brands in a state of lockdown
by Elena Protulis. Sometimes, it’s ok to not say anything, to not be creative or tactical. Sometimes, people just want space to breathe and deal with the anxiety and the unknown in their own way.
#CoronavirusSA: Breakout #AccountantInAdland [S2 E5]
by Siwe Lawrence. With most of our 2020 strategies and resolutions rearranged to align to the movie set outside our homes, it definitely doesn’t feel like the 2020 we envisioned.
SA TV Ratings: SABC 3 — primetime top 20 for Mar, Feb & Jan 2020
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for March, February and January 2020.
#DesignIndaba25: Sho Madjozi — the #hopepunk in Mzansi’s #grimdark
by Charlie Mathews. It’s hard to reimagine the optimism that was Design Indaba 2020. That was February; this is lockdown.