by Oresti Patricios (@orestaki) Since 2010, FCB South Africa has been promoting the idea to ‘Keep Flying’ the flag. The latest news from this initiative is an effort to ‘ground’ the campaign in a legacy project: the Giant Flag in the Great Karoo, with socio-economic and ecological benefits.
Tag archives: south africa
Media Future: Vidi vs BoxOffice
by Arthur Goldstuck (@art2gee) The launch of the VIDI video-on-demand service signals a dramatic shift in the way South Africans will consume movies.
TBWA plans up to six acquisitions
by Herman Manson (@marklives) TBWA is looking at as many as six more acquisitions spread out over the next four quarters, says Derek Bouwer, CEO at TBWA\South Africa. At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers. It also increased its stake in marketing agency Openco to 51% from a previous holding of 30%.
Media Future: Massive smartphone shift under way in SA
by Arthur Goldstuck (@art2gee) The numbers from South Africa’s largest mobile phone retailer show, along with other fascinating insights, a massive shift happening in the smartphone market right now.
Grubstreet: Weideman — ‘Marketers are cutting back on ad spend’
by Gill Moodie (@grubstreetSA) Naspers, the giant multinational that owns Media24, released its annual results recently. Because of its remarkable success in markets such as China, Russia and India, the South African division out of which Naspers grew is often ignored at results time. Grubstreet interviewed (via email) Media24 CEO Esmaré Weideman about how it fared in the greater group and in a tough market.
Grey is back, and heading north
by Herman Manson (@marklives) Volcano, an agency that this year entered its 21st year in operation the South African ad industry, has been resisting offers from the multinational networks for years. But, a year ago, WPP suddenly closed down its SA agency for Grey. Negotiations with Volcano started soon afterwards.
Cannes Lions 2014: Grand Prix, gold for SA
The International Festival of Creativity, Cannes Lions, has announced the winners in the Cyber, Design, Product Design, Press and Radio Lions categories, with Ogilvy & Mather Johannesburg taking the Grand Prix and three Gold Campaign Lions in the Radio category for its campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade.
Cannes Lions 2014: SA nets ten more Lions
The Cannes Lions International Festival of Creativity has announced the winners of the Mobile, Media and Outdoor Lions categories announced. South Africa took one gold, two silvers and 7 bronzes across the three categories.
Design Annotator: The Twenty Journey, Portfolio Night SA and 100 Good Ideas
by Uno de Waal (@Unodewaal) This week on Design Annotator we’re highlighting: photographer Dillon Marsh; the Twenty Journey; graphic designer Justin Plunkett; photographer Paulo Menezes; the Winter Sculpture Fair 2014; Portfolio Night 12; Studio Botes; What If x 100 GOOD IDEAS; BrandsEye on general elections; Skittles #SmuggleTheRainbow; Grolsch’s ‘Design A Swingtop’ competition; and Bobtail’s “When they don’t let go” campaign.
ABC Magazine Round-up Q1 2014: Consumer magazines continue decline
Extracts from the Q1 2014 ABC presentation released today, Wednesday, 14 May 2014, show a continued decline in consumer magazine sales. In addition, there were more closures than new entrants into the magazine market.