by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the efficiency of Google Search.
Tag archives: Media Redefined
Media Redefined: The distracted consumer may be your best bet
by Martin MacGregor. In recent years, the trend globally has been away from the “couched consumer” to the catching them on the move.
Media Redefined: Is Facebook News Feed dancing on print’s corpse?
by Martin MacGregor. The distribution of news has shifted far in the 20 years since it was liberated from its paper prison.
Media Redefined: Millennials love TV! Millennials hate TV sets!
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
Media Redefined: What you pay for is what you get
by Martin MacGregor. The recent shift to nett rate cards should demystify media costs and their relationship to the badly named agency comm.
Media Redefined: Composing the perfect media strategy
by Martin MacGregor. To base a decision upon the number of media is extremely dangerous.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.
Media Redefined: The best way to predict the future is to create it
by Martin MacGregor. I’ve seen enough “agency of the future” articles to realise that no one in marketing, just like economists, has any idea what they’ll be like.
Media Redefined: What happens next is awful
by Martin MacGregor. Clickbait. What is really happening here is the dark side of the race for perfect measurement.
Media Redefined: The creative dept every media agency should open
by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.